The Admission & Marketing Coordinator supports the Enrollment Services Division in day-to-day operations, internally and externally, including planning and executing recruitment campaigns, measuring results, reporting on campaigns, as well as working on content marketing enrollment services, processing admissions applications and governing institutional policies.
The Admission & Marketing Coordinator works in close collaboration with operational and student recruitment team members and well as the marketing team to support specific strategic objectives. This is achieved through efficient utilization of systems, tools and workflows.
The position will report to the Associate Director of Strategic Recruitment & Engagement.
Ability to travel to on- and off-campus locations as needed.
Primary Duties & Responsibilities
Support recruitment and marketing managers on developing, launching and executing multiple marketing campaigns to generate leads and create demand. Campaigns will include, but are not limited to, travel, prospect, lead, new admit and special populations. Work to target new prospects through researching target prospects and supporting marketing and recruitment in executing a recruitment strategy.
Manage campaign measurement and effectiveness evaluation, collecting and analyzing the data from salesforce and communicating with the team internally.
Support content marketing efforts through regular updates to content and constant evaluation of drips through open rates and action taken by prospects/leads.
Successfully supports marketing and recruitment on campaign development and execution, with attention to detail, project milestones and deadlines.
Leverages campaign reporting in Salesforce and implements campaigns to convert marketing qualified leads into sales qualified leads.
Collaborates with events team on campaigns and content creation.
Collaborates with the marketing & recruitment team on special projects as needed.
Collaborate with internal and external stakeholders to populate CRM/SIS databases with accurate and up to date information, including, but not limited to, document, data imports and tracking applicant status.
Develop relationships and serve as liaison between GPO and campus administrative offices (Business Office, Financial Services, Registrar, and Accounting) for general troubleshooting.
Assist student recruitment and admission team in understanding campaigns and timelines. Facilitating trainings and updates to internal teams.
Contribute to weekly team meetings and assist in the identification and communication of pertinent issues and opportunities.
Provide insight and analysis around process improvements, trends and behaviors by tracking activity and enrollment reports.
Exhibit thorough understanding of processes and adhere to agreed upon methodologies and ensure all guidelines are followed.
Other duties as assigned.
Ability to work under minimal supervision.
Excellent communication skills.
Ability to function as a team member.
Demonstrated planning, initiative, and problem solving skills.
Demonstrated interpersonal and written communications skills.
Ability to deal with diverse populations, including students, staff, faculty and external customers.
Demonstrated ability to manage multiple projects simultaneously.
Intimate knowledge of Customer Relations Management systems.
Strong collaborator who is able to work across teams/groups and balance multiple priorities and requests (multi-task).
Attention to detail, deadlines and milestones is important.
Basic project management skills and analytical skills are needed.
A self-starter, highly motivated, creative individual who wants to learn, is a great collaborator and wants to dive in and play a key role in campaign development and execution, with an eye on driving ROI.
High school diploma or equivalent high school certification and three years of related experience.
Proven ability to work effectively in a complex, high-volume environment, prioritize activities and meet deadlines.
Understanding of the importance of confidentiality.
$17.83 - $27.64 / HourlyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to an individualâ™s sex, race, color, religion, age, disability status, protected veteran status, national or ethnic origin, gender identity or expression, sexual orientation. Women, minorities, protected veterans and the disabled are strongly encouraged to apply.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.