The University of California Education Abroad Program (UCEAP) is committed to promoting excellence through diversity, equity, and inclusiveness. In keeping with the academic mission of the University of California, UCEAP recognizes that diversity is integral to the University’s achievement of excellence and strives to create an environment that is welcoming for all. UCEAP upholds the principle of equal opportunity for all and adheres to the University of California Diversity statement.
Through international academic experiences, UCEAP inspires students to explore and transform their lives, UC, and the world. Since 1962, UCEAP has served as the UC systemwide study abroad program, supporting this mission and serving over 100,000 students across all 10 UC campuses and over 30,000 international exchange students. UCEAP typically has over 6,000 student participants annually and is active in over 40 countries worldwide. Sustained by strong academic excellence, spirited faculty collaboration and an interrelated support system, UCEAP produces future global citizens and thought leaders. www.uceap.universityofcalifornia.edu
Summary of Job Duties The Marketing and Communications Director (Marketing Director) serves as a recognized organization-wide expert. with significant impact and influence on organizational policy and program development. Regularly leads projects of critical importance to the organization. Due to UCEAP's self-funded status, the impact of these projects and initiatives on enrollment and advocacy for UCEAP carry substantial consequences. Directs organization-wide initiatives that include formulating strategies and policies, and administering processes and resources.
Develops and implements comprehensive, strategic marketing plans and oversees the marketing, communications and outreach efforts of UCEAP. Provides student outreach communications including the conceptualization, development, implementation and review of multi-dimensional marketing programs; involves analysis of identified constituencies/student audiences and the development of programs, services, and outreach to meet identified needs and influence public perception; includes all media including web marketing and social media; involves "brand" development and/or enhancement.
Under the direction of the Associate Vice Provost & Executive Director (Executive Director), creates comprehensive, integrated, cost-effective and strategic marketing plans that support UCEAP's vision, mission and student recruitment and participation goals. Identifies, conceptualizes and implements new marketing plans and related goals and objectives. Evaluates marketing efforts for efficiency and efficacy. In collaboration and consultation with senior staff and stakeholders formulates strategy to increase UCEAP's visibility and to meet UCEAP's short term and long term enrollment goals and objectives.
Bachelor's degree in marketing, communications, business or related field required.
Minimum 7 years experience in marketing, or related area, including team management and supervisory experience.
Knowledge of principles and methods of developing a comprehensive, strategic marketing program. Demonstrated capacity to envision, design, and implement a successful and comprehensive marketing and communications strategy in an organization with complexity characteristic of a university or similar organization.
Ability to think strategically and execute strategic marketing programs through effective management of multidimensional communication channels including digital and social media.
Demonstrated collaboration, data-driven decision making, and strategic skills characteristic of a leadership-level marketing position.
Exceptional interpersonal, written and oral communication abilities and strong presentation skills.
Working knowledge of advertising, creative design, copy writing and editing, web design, social media, and branding development.
Knowledge of current marketing and communications trends and emerging technologies in marketing applications, including ability to understand and apply market research, strategies and tactics, and demonstrated experience in utilizing marketing analytics to guide decision-making.
Previous success in producing and driving successful content strategy that effectively attracts significant, desired audience through traditional and non-traditional channels, including digital platforms.
Experience successfully developing and managing budgets for multiple projects. Proven experience with internal and external (vendor) resource management.
Solid organizational skills to lead a team working on multiple, simultaneous projects of varying complexity levels with competing and sometimes changing deadlines; ability to establish goals and work load priorities, and complete projects within budget and time constraints.
Proven ability to lead a cohesive marketing and communications team. Ability to effectively delegate and provide direction under stringent deadlines, and to coach and evaluate professionals.
Demonstrated team-orientation and client-focus with ability to work collaboratively; self-starter with ability to work as part of a larger team, and to balance interests and needs of a variety of stakeholders in a complex, consensus-based setting.
Ability to facilitate consultation with and advisement to leaders and stakeholders such as Regional and IT Directors, , web group, campus administrators and staff across all UC campuses, regarding coordination of marketing strategies, activities and deliverables. Ability to interact with, and provide smooth interface among, constituencies with diverse priorities.
Proven ability to propose and implement strategic and innovative solutions to problems with a positive, collaborative approach. Demonstrated history of establishing credibility, earning trust, and gaining the confidence of diverse constituents by seeking and incorporating feedback into decisions, while integrating the needs of stakeholders into a cohesive strategy.
Desirable Qualifications A Master's degree in marketing, communications, business or related field, or an equivalent combination of education and professional experience is preferred.
Additional Salary Information: Salary commensurate with qualifications
Internal Number: 20578
About University of California Education Abroad Program
The University of California Education Abroad Program (UCEAP) has served as the UC systemwide international student exchange program since 1962. Serving all campuses, UCEAP continues its support of the University of California's mission through academic instruction and exchange relationships around the world. Through study abroad, UCEAP provides the opportunity for students to become international citizens and global thinkers, equipping them with the understanding and skills necessary for success in the global marketplace. For more information, visit www.https://uceap.universityofcalifornia.edu/.