Job Description â¢ Drive end-to-end delivery of behavior change marketing campaigns in a cross-functional, test & learn environment â“ with the goal to create and determine most effective campaign strategy (i.e. content, channel, and incentives) â¢ Ensure all campaigns are driven by bold hypotheses, leveraging behavioral economics where possible, with a constant eye on expanding our learning agenda â¢ Partner with data scientists, senior management, and marketing clients to develop marketing and testing strategies for multi-channel marketing communications across targeted audience segments â¢ Develop and maintain Agile artifacts such as Test Briefs, Hypothesis Backlogs, and Execution Plans â¢ Partner with copywriters and graphic designers to develop compelling creative and copy for campaigns that push the envelope of member communications without compromising brand integrity â¢ Partner with Salesforce Marketing Cloud architects, channel owners, and vendors to ensure accurate and timely implementation of campaigns across a variety of channels (email, direct mail, SMS, paid digital channels, outbound phone calls, websites, incentives, etc.), with quality checks and accurate tracking â¢ Heavily â˜project manageâ™ the deployment of your behavior change campaigns, operationalizing the work in full â“ but taking an agile philosophy for rapid velocity and daily iteration â¢ *This role is required be based in our New York City office, generally 3 days a week on-site.
Required Qualifications 3+ yearsâ™ experience in driving consumer and/or provider â˜behavior changeâ™, using marketing channels
Preferred Qualifications â¢ 1+ years using behavioral economics in marketing â¢ Deep marketing background, with proven results leading marketing campaigns â¢ Ideally experience in using marketing channels to educate providers (doctors/nurses/clinical staff) â¢ Degree or coursework in behavioral economics, the science behind behavior change â¢ Experience working in an Agile methodology and/or rapid test and learn environment either directly with marketing campaigns or in a product development environment â¢ Advanced degree (MBA preferred)
Education Bachelor's degree or equivalent work experience in related field
Business Overview At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
Internal Number: 1682070BR
About CVS Health
Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all.
At CVS Health, we work every day to help people on their path to better health. Never has it been more important for us to deliver on our purpose to our valued customers, patients, members, and employees. With a presence in communities across the country, CVS Health colleagues are and will continue to be a critical piece of the country’s health care solution. The health and safety of our employees, patients, customers, and members is our top priority as we face the impact of COVID-19 together. If you would like to learn about the actions we are taking as a company as we learn more about COVID-19 and its spread, we encourage you to visit our COVID-19 resource center at https://cvshealth.com/covid-19
We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to... attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.
CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran – we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT. Please note that we only accept applications for employment via this site.
We provide reasonable accommodations to qualified individuals with disabilities. If you need to request an accommodation, a qualified interpreter, written information in other formats, translation or other services, please contact our Advice and Counsel Reasonable Accommodations team by emailing Advice and Counsel Reasonable Accommodations team or calling 877-805-9511.
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