The Director of Marketing and Communications is responsible for the development and implementation of a comprehensive and dynamic communications, marketing, and public relations strategy for the School. The Director will develop, implement, and guide messaging to strengthen internal and external awareness and understanding of the School.
POSITION: Director of Marketing and Communications
REPORTS TO:Head of School
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and implement a comprehensive communications plan that supports the School’s strategic priorities, addressing the needs of the various external and internal stakeholders, including prospective families, current families, alumni, faculty, friends and supporters of the School.
Manage the School’s print and electronic communications, ensuring continuity of brand and mission.
Guide and support the Head of School as chief spokesperson for the School.
Create and maintain the School’s crisis management communication plan.
Marketing, Branding & Publications
Build a message and brand identity that appropriately supports and reflects the values, identity and aspirations of the School.
Compile, organize, and write original copy; proofread and edit copy for internal and external publications and correspondence.
Work with the Advancement and Enrollment Departments to drive specific initiatives.
Support faculty in communications related to curricular programs.
Lead the editorial direction, design, production, and distribution of print, digital, and social media content to a wide range of stakeholders.
Understand, analyze, and monitor market trends and brand positioning in the independent school market – bringing perspective to strategic growth conversations.
Website & Social Media
Direct and maintain the School’s website - design, content development, and functionality - including internal components of the website portals, with a specific eye towards maintaining the visual image and voice of the School.
Create content, manage and maintain all social media channels and monitor key comparative metric indicators.
Ideal Experience / Skills and Abilities
Excellent editor, storyteller with strong communication skills.
Effective writing skills and the demonstrated ability to craft substantive and cohesive messages based on strategic priorities and communicate successfully to key audiences.
Ability to create compelling content as well as identify and generate creative story ideas.
Strong analytical and interpersonal skills with the ability to build positive relationships with stakeholders and colleagues at all levels, as well as the ability to work collaboratively and proactively.
Demonstrated organizational abilities and success in managing multiple projects, and meeting deadlines.
Strong leadership and strategic thinking skills with a solid grasp of industry best practices and an understanding of all aspects of communications, positioning, and messaging.
Understanding and mastery of traditional and emerging media, from print to social media, in conveying information and content in ways that engage and motivate constituents.
Strong creative and design sensibilities.
Strong technology skills including use of design software, video production, management of mailing lists, webinar hosting, Google & Apple software, etc.
TERMS OF EMPLOYMENT
This is an exempt position. Competitive compensation, commensurate with experience. Benefits package includes, but not limited to, medical, life, dental insurance, short term/long term disability, life and retirement plan (up to a 9% match).
All school personnel must successfully complete a fingerprint background check through Live Scan and provide current tuberculosis clearance.
DIVERSITY AND INCLUSION STATEMENT
St. Matthew's Parish School strives to be a welcoming and inclusive community that values diversity in all senses of the word. We are committed to making each member of the community feel that her or his whole identity is acknowledged, supported, and appreciated. We believe that an appreciation of diversity and inclusivity is essential to our mission, our goals to serve, lead, and flourish, as well as the five principles of our Character Covenant: respect, responsibility, empathy, honesty, and fairness. Building and sustaining an inclusive community will create the most powerful and effective learning environment, and will also help us learn and work as global citizens.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The campus is located on over 28 acres and there are often meetings and events at different locations. The employee must occasionally lift and/or move up to 30 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EQUAL OPPORTUNITY EMPLOYER
St. Matthew’s Parish School is an equal opportunity employer. In order to provide equal employment and advancement opportunities to all individuals, it is the School’s policy and practice to recruit, hire, train and promote employees without regard to an individual’s race, color, religion, national origin, ancestry, sexual orientation, marital status, gender, gender identity, physical or mental disability, medical condition, age or other protected classifications.
The school is a member of the National Association of Independent Schools and the National Association of Episcopal Schools, and is accredited by the California Association of Independent Schools and the Western Association of Schools and Colleges.
Bachelor’s degree required
Experience in marketing, communication or public relations, preferably in independent schools or non-profit organizations.