Bennett Day School, Inc., a rapidly growing private preK-12 school delivering world-class dynamic project-based learning (PBL) in the West Loop in Chicago, is seeking a Director of Sales & Marketing.
Reporting directly to the CEO, this new position is responsible for: (1) marketing to generate new leads and (2) sales to convert leads to enrollments. Experience creatively building B2C services brands, engaging with local communities, and leveraging media and PR coverage is key for our marketing efforts. Exceptional candidates will have a background as a high-energy, hungry salesperson who consistently exceeds their performance targets and has deep experience bringing out the best in those they manage too. The Director will train, mentor, grow, and hold accountable our existing marketing and enrollment sales teams in order to optimize every point of the marketing and sales cycle from marketing qualified lead, to sales qualified lead, to application, to enrollment. Excellent candidates will exemplify the core competencies of our Bennett BADGE: Big-Picture Thinker; Adept Problem Solver; Data-Informed; Great Team Player; and Effective Communicator.
PRIMARY JOB RESPONSIBILITIES:
Train, mentor, grow, and hold accountable marketing and sales teams.
Establish a high-energy, eager sales culture that motivates and incentivizes outperformance.
Manage the enrollment sales team and optimize the application processes for new students.
Analyze measurables by creating and monitoring reports and CRM data; employ intellectual curiosity to always improve and grow, always increasing the focus on data.
Drive business development by executing strategies to maximize marketing / sales potential.
Drive the ROI on the entire marketing and sales cycle; be proactive, think ahead of the CEO.
Manage compelling, distinctive brand messaging while leveraging psychographics / personas.
Manage marketing and sales budget.
Oversee and manage the enrollment team and processes to exceed all enrollment targets. Employ strategy for continuous improvement at every point in the marketing and sales cycle.
Actively, consistently monitor team scorecard and other KPIs to maintain traction. Leverage reports that drive and incentivize desired behaviors. Make daily decisions based on data.
Create an employer outreach program. Identify optimal targets and build relationships. Leverage our lab school relationship with Northwestern University.
Execute a robust calendar of community events to reach families in target neighborhoods; create weekly opportunities for school community members to be Bennett ambassadors.
Support the team to methodically nurture relationships with feeder programs and schools.
Develop channel strategies and staffing plans to assure optimal business development.
Maximize nurturing campaigns; continue to advance digital demand; optimize spend.
Create persona and content strategies across all social media platforms to drive efforts.
Base pay and incentive compensation.
Health, dental, and vision benefits.
STD, LTD, Life, Transit, HSA, FSA
401(k) with matching.
Tuition benefit for children to attend Bennett Day School.
At Bennett Day School in our PreK to 12th grade private school campus in the West Loop in Chicago:
(1) We deliver dynamic project-based learning (PBL) experiences and resources for children and adults that empower us to live and lead purposeful lives. We learn by doing.
(2) Students and teachers co-construct learning. We are learner-centered; learning is personalized.
(3) Competency-Based Education (CBE) is documented in a digital portfolio and format valued increasingly by colleges and universities. We focus on learning outcomes that are purposeful.
Opened in 2014 with just 23 students, Bennett now has 300 students in PreK through high school. We begin construction on a new wing in 2022 to enable us to more than double enrollment to over 600. Bennett was recognized nationally in the 2020-2021 school year as an exemplary school by the U.S. Department of Education for its reopening strategies during the pandemic to provide in-person school to all students at all grades every day of the entire school year when it was possible to do so.
Nominated for the Chicago Innovation Awards, Bennett is a lab school partner to Northwestern University and collaborates closely on classroom and research projects with the faculty in the School of Education and Social Policy to give our students and teachers experiences alongside NU faculty. University employees also receive a tuition benefit for their children to attend Bennett. A member of Conscious Capitalism, Bennett Day is a tax-paying social enterprise backed by the Code Family Foundation, Wintrust, Chicago ArchAngels, and numerous others with a passion to shape school as it was once meant to be, and now needs to become, to prepare our children for the next century.
JOB TITLE: Director of Sales & Marketing
FLSA STATUS: Exempt, Salaried
REPORTS TO: CEO
We are looking for what you’ve achieved and how you’ll apply it vs. the # of years you did “x”.
Deep sales & marketing experience; a background of consistently outperforming sales targets.
Management background required in leading, training, mentoring, and growing collaborative sales and marketing teams while building meaningful internal and external relationships.
An MBA or bachelor's degree in sales, marketing, business management, or related fields.
Successful history of both creating and converting opportunities in B2C services is preferred.
Experience using and optimizing HubSpot or similar CRM systems is required.
Understanding of multi-channel, digital, psychographic, and traditional marketing is preferred.
Excellent candidates will exemplify Bennett BADGE core competencies: Big-Picture Thinker; Adept Problem Solver; Data-Informed; Great Team Player; and Effective Communicator.
Bennett Day School is a new PreK-12 independent school in the heart of Chicago. Currently operating grades PreK, JK, SK, and First, Bennett Day School is founded with progressive roots. A fundamental and driving force behind our Reggio Emilia-inspired program is the belief that children of all ages learn through questioning, exploring and discovering. We are committed to advancing creativity, leadership and a love of learning for students and teachers.