About Northeastern: Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locationsin Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahantare nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs in a variety of on-campus and online formatslead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity: The Digital Marketing Manager, Email is responsible for the strategic planning and execution of comprehensive engagement and conversion focused email marketing strategies across Northeastern's portfolio of professional programs. In partnership with digital marketing leadership, he/she/they will provide the strategic vision for how email is leveraged across a large and diverse set of audiences, programs, and customer segments across the University. He/She/They will be responsible for developing, implementing, tracking, and optimizing engagement strategies while ensuring a coordinated plan across all touchpoints. They will test and execute strategies to increase customer conversion across the customer funnel leveraging customer segmentation, scoring, testing, and personalization.
The role is highly collaborative in which the Manager will partner with the Customer Experience, Analytics, Product/Regional Marketing, and Admissions teams to help translate audience, content, technology, sales, and measurement inputs to orchestrate a cohesive, scalable solution for email marketing across the customer lifecycle. A successful candidate will be highly skilled in demand generation and email marketing strategy, but also possess the technical skills needed to translate strategy into executable campaigns in our marketing automation systems. They will leverage their experience working with marketing automation tools (preferably Marketo) to directly partner with marketing technology team members to translate business requirements into email marketing programs that meet stated KPIs. Together, they will create meaningful database segmentation and identify process improvements and enhancements to systems to maximize effectiveness of the email channel comprehensively.
Responsibilities: The Manager is highly analytical and leverages data to make decisions, optimize campaigns, and inform future opportunities for testing and growth. They will work with Analytics team members to build a suite of reporting alongside a robust A/B testing framework that will drive effectiveness for the email strategy over time. In addition, he/she will be responsible for analyzing campaign metrics to proactively identify new areas of optimization and testing for the marketing and coaching organizations.
He/She will creatively work to develop campaigns that are engaging, relevant, and highly personalized to help prospective students along their journey to enrolling in Northeastern's degree programs. To achieve this, he/she will partner closely with internal creative and product marketing teams who support lead generation initiatives. This work includes managing the creation of email marketing templates and working with partner teams who develop content strategies to support email campaigns as necessary.
5-7 years of marketing campaign strategy oversight and management, with at least 3 years in a strategy role focused on email marketing and customer engagement strategy
Direct oversight on building email marketing strategies within complex product and target audience segments
Experience working within a marketing automation systems to build and execute email marketing campaigns
Experience building segmentation and personalization frameworks with a complex product and/or target audience
Comprehensive knowledge of email measurement and testing - developing and analyzing reports to drive decision making across an organization
Strategic mindset paired with strong results orientation to achieve key business objectives
Ability to thrive in high paced, complex environments and to operate independently and efficiently manage multiple tasks, priorities and projects
Experience managing vendors and consultants
Strong collaboration skills, with internal and external stakeholders
Bachelor's degree required
Salary Grade: 12
Additional Information: Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.