The College is committed to building a representative and diverse faculty, administrative staff, and student body. We encourage applications from all qualified persons.
Job Summary/Basic Function:
Reporting to the President & CEO of The Forum on Education Abroad, this is an exciting new role for a B2B marketing manager to join The Forum team. We are looking for an experienced self-starter who can help us achieve bold goals for increasing membership, resource utilization, and both national and international recognition. The successful candidate will lead The Forum's marketing activities and assist in advancing The Forum's goals for diversity and inclusiveness.
Implements The Forum's marketing strategy by managing the organization's social media presence, writing and distributing the weekly newsletter, recommending digital advertising, creating Implements The Forum's marketing strategy by managing the organization's social media presence, writing and distributing the weekly newsletter, recommending digital advertising, creating communication pieces, and conducting other marketing activities to promote Forum events and programs .
Works in close collaboration with other Forum staff, marketing colleagues at Forum partner organizations, and outside agencies (as needed) to ensure cohesive and efficient global marketing efforts .
Conceptualizes and executes targeted campaigns (messaging, visuals, additional assets, content calendars, and timelines) .
Collects and analyzes data to guide decision-making and evaluate and assess the effectiveness of specific marketing and social media initiatives; Identifies relevant emerging social media trends and proposes new methods for reaching current Forum members and potential new members.
Collects and analyzes data to guide decision-making and evaluate and assess the effectiveness of specific marketing and social media initiatives .
Collaborates with other Forum staff to manage The Forum's brand identity (including naming conventions, taglines, key messages, and visuals).
Responsible for the overall look and feel of the organization's website, and regularly updates online content .
Leads the development of our Annual Report and digital and print publications for conferences and programs .
We are committed to advancing equity, diversity and inclusion and eliminating structural racism and inequities within the organization, the field of education abroad, and our communities. Every member of The Forum's team is expected to embrace and actively advance the ideas included in this statement on Equity, Diversity, Inclusion, and Belonging: https://forumea.org/resources/equity-diversity-and-inclusion/. The Marketing & Social Media Manager will regularly contribute to the verbal and visual messaging on these topics, as well as contributing to a welcoming and inclusive environment for all Forum events and programs.
Write press releases, as needed. Excellent organization, communication and presentation skills required, especially gained via experience in a marketing role at a college or education abroad organization
Known for its innovative curriculum, Dickinson is a highly selective, private liberal-arts college. One of the nation's oldest colleges, and named in honor of a signer of the U.S. Constitution, Dickinson became the first college chartered in the newly recognized United States in September 1783. As of 2020, Dickinson has just under 800 full-time employees - administrators, faculty and staff - and its 144-acre campus is populated by students from 38 U.S. states and territories and 49 foreign countries. More than half of students study abroad through the school's 40 programs in 24 countries on six continents, mainly in noncapital cities. Dickinson is known for its sustainability initiatives and is continually recognized by such groups as the Princeton Review (Green Honor Roll), the Association for the Advancement of Sustainability in Higher Education (AASHE; Gold rating) and Sierra magazine ("Cool School" and one of America's greenest colleges). Dickinson's stunning campus - featuring beautiful landscaping and buildings made of limestone from Dickinson's own quarry - is located in the heart of the historic central Pennsylvania town of Carlisle, a key marker in Civil War activity. Foun...ded in 1751, Carlisle is a cosmopolitan town of 20,000 people, nestled between mountains that have long been a destination for outdoor enthusiasts. The Appalachian Trail and several mountain lakes are within easy reach of the campus, as is Hershey Park and historic Gettysburg.The town is a transportation hub linked by highway, rail and air to prominent East Coast cities, with driving times that make these cities readily accessible: Harrisburg, 20 minutes; Gettysburg, 30 minutes; Baltimore, 90 minutes; Washington, D.C., two hours; Philadelphia, two hours; New York, three hours; Pittsburgh, four hours. Dickinson takes pride in its campus wellness and professional development programs, offering an array of opportunities to faculty and staff through its Holistic Health Incentive program. Dickinson continues to be recognized both nationally and locally for the college's commitment to a vibrant wellness culture on campus. Dickinson offers a competitive benefits package and retirement plan, plus tuition remission and tuition assistance incentives. The college is committed to building a representative and diverse faculty, administrative staff and student body. We encourage applications from all qualified persons.