Ag Business Development and Marketing Specialist - Morrisville, NY
Location: Morrisville, New York
Internal Number: WDR-00027287
The Sr. Resource Educator will promote and develop programs that will enhance and expand the economic viability of agricultural enterprises in Madison County. The focus of Extension efforts will be educational leadership and resources for agricultural business development, marketing, community education, tourism and public relations. Agriculture business development includes creating marketing opportunities and value added enterprises for current producers as well as attracting new farmers/producers and businesses to Madison County. The primary audience for programming will include agricultural producers and related service providers; new entrepreneurs in production, processing and agriculture related businesses including agricultural tourism; and community members whose support of agriculture is important. Projects will include a focus on enhancing the viability of local agriculture through product diversification, direct marketing, promotion of local product labels and value-added opportunities by linking with available expertise including other local and regional Extension staff and Cornell University faculty. This person will work with and coordinate a variety of agriculture and community stakeholders implementing Madison County's Ag and Farmland Protection Plan. The Sr. Resource Educator will guide and supervise assigned CCE Madison County staff and student interns. The educator will represent the Association to the public, community leaders, government officials and Cornell University in a professional manner.
Master's Degree in Agriculture, Education, Economics, Marketing, Business Management or related field.
At least two years' volunteer or work related experience in agriculture or farming.
Demonstrated ability to provide leadership, supervision and guidance to a variety of groups and individuals including staff, student interns/volunteers; and to lead and participate effectively in professional team efforts; work well with people and meet individual and /or community needs.
Ability to plan, manage and/or implement projects and educational programs.
Ability to secure and administer grants and contracts.
Capacity to link industry and producer needs with available regional and state-wide expertise.
Ability to multi-task, prioritize and work as part of a team.
Ability to be self- motivated to achieve current and emerging performance outcomes associated with the position.
Demonstrated competencies in communicating in traditional and web based formats.
Ability to consistently present a positive and welcoming demeanor to all internal and external constituents.
Ability to use research and networking skills to find new opportunities and optimize connections.
Ability to meet travel requirements associated with this position.
Ability to work flexible hours which may include evenings and/or weekends, as appropriate.
Two years' professional experience dealing with the public or private sectors of the agricultural industry and/or promoting and enhancing agricultural development within the context of more general county and region-wide economic development goals and vision.
Background and experience in use of online platforms for communication and program delivery including video and podcasts.
Experience with and knowledge of the challenges facing agriculture locally and in New York State.
Position Responsibilities & Essential Functions
Program Assessment - 20%
Apply in-depth subject matter knowledge in agricultural business development to identify gaps and trends in the community.
Develop program needs assessment tools and analyze program needs surrounding agricultural education for the community.
Make recommendations for programmatic offerings, enhancements or improvements.
Ensure program assessment is within scope of the local and statewide Plans of Work.
Serve as direct linkage with Cornell University faculty within relevant agricultural areas and program units for program assessment guidance.
Program Development - 20%
Apply in-depth subject matter knowledge in agriculture and marketing strategies to develop educational programs to meet identified needs, goals and objectives within the county.
Create innovative educational programs around developing successful agriculturally based businesses.
Research, identify and select existing resources to meet the needs of the program and partners.
Create program materials to address clients' needs.
Interpret Association program direction to create educational programs.
Ensure program development is within scope of the local and statewide Plans of Work.
Structure programs to meet the needs of diverse program participants in local farming communities.
Alongside local and regional educators, develop well integrated educational efforts.
Serve as the direct linkage with Cornell University faculty and program units and regional Ag community for program development guidance.
Develop program to meet changing local issues within the local faming/agricultural region.
Make programmatic changes based on program evaluation outcomes.
Use a system of ongoing involvement of citizens within the local farming community, including an active advisory committee and/or community stakeholders, in the program development process which expresses the demographics of the community.
Program Delivery - 10%
Apply in-depth knowledge of agricultural business development in the delivery of educational programming in a variety of methodologies including teaching program participants via workshops, on-on-one consultations at local farms and mass media.
Foster acceptance of program, methods and policies to address community and individual needs and consider diverse audiences.
Serve as a subject matter expert in agricultural marketing and business development and provide highly complex nonstandard responses to questions that are specific to individual farms/businesses.
Interact with farmers and business owners in a professional manner as part of program delivery, helping them meet their desired goals.
Represent CCE before the public and local farming community, community leaders, government officials, Cornell or other land grant universities as part of program delivery.
May be involved in multidisciplinary and/or multi-association team efforts to deliver program.
Serve as the direct linkage with Cornell University faculty and program units for program delivery guidance.
Utilize a variety of proven educational methodologies for youth and adults in the local agricultural business community.
Ensure program delivery is within scope of the local and statewide Plan of Work.
Program Evaluation - 15%
Apply in-depth knowledge of agricultural marketing and business development to evaluate educational program.
Design and create program evaluation framework.
Implement program evaluation and analyze collected program evaluation data.
Recommend program changes to strengthen and improve programs.
May be involved in multidisciplinary team or multi-association efforts to design or analyze program evaluation.
Maintain direct linkage with Cornell University faculty and program units for program evaluation guidance.
Interpret evaluation data to invested members of the agricultural community and those who serve on advisory committees.
Communicate evaluation results and findings.
Interact with various farmers and business owners to obtain their evaluation of programs.
Ensure program evaluation is within scope of the statewide Plan of Work.
Applied Research - 15%
Collect and/or evaluate field samples related to the agricultural business development and marketing program for applied research projects conducted in partnership with Cornell University faculty.
Communicate social and economic changes to Cornell University Specialists that may be studied and/or acted upon.
Ensure applied research is within scope of the local and statewide Plan of Work.
Conduct applied research in conjunction with Land Grant University faculty as outlined in CCE program definition and standard.
Collaborate with Cornell faculty to design or create applied research collection framework.
Administrative Direction - 5%
Utilize in-depth subject matter knowledge to plan the delivery of short and long-term educational programs surrounding agricultural business development and marketing using a variety of methods and based on the Association Plan of Work and community needs identified in the Madison County Ag and Farmland Protection Plan.
Establish an active Agriculture Program Advisory Committee with a wide representation of community members to create program goals.
Initiate and develop grant or other funding proposals to secure additional funding.
Provide input to the Executive Director to the planning of the program budget.
Plan effective external and internal program communication/marketing efforts for the program.
Develop and/or enhance relationships with appropriate agencies, organizations, industries and community leaders for the program.
Complete an annual Implementation Plan as well as Outreach Plan for the Executive Director to review.
Administrative Management - 5%
Assist supervisor in administrative and program management activities, as assigned.
Assist in solving problems and resolving conflicts that arise in the operation of the unit, utilizing appropriate policies and procedures.
Monitor program to ensure that educational content conforms to research base, policies and objectives of the Association and is research knowledge based.
Assist in reviewing other funding or grant opportunities.
Provide guidance and support to volunteers as needed.
Monitor program operating income and expenses to ensure the spending is within budget constraints.
Supervise assigned staff, providing appropriate feedback, coaching and performance management and annual performance evaluation, seeking guidance and support from the Executive Director as necessary.
Administrative Coordination/Operation - 5%
Provide administrative support for program design and for the implementation of the assessment, development, delivery, research and evaluation of established educational program goals.
Compile existing resources in agricultural business development and marketing into educational program materials.
Collect evaluation data from program participants based on existing framework.
Collect applied research data in support of Cornell affiliated research projects.
Collect program needs assessment data based on existing framework.
Assist in coordinating the program implementation, planning and activities efforts.
Complete required financial documentation to meet grant or budget requirements.
Prepare and submit grant or funding proposals to secure additional funding.
Maintain an active Agriculture Program Advisory Committee with a wide representation of community members to create program goals.
Complete and submit program needs assessment data for review by the Executive Director and Board of Directors.
Submit monthly program reports to the Executive Director and enter program data into the CCE federal reporting system.
Professional Improvement - 5%
In cooperation with Supervisor and/or Executive Director, jointly develop and pursue a professional development plan as a means to increase competencies relative to position accountabilities and to address changes and Association priorities.
Collaborate in activities that are in general support of Cornell Cooperative Extension and perform other duties as assigned.
Health & Safety - Applied to all duties and functions
Support the Association to maintain a safe working environment.
Be familiar with and strive to follow any applicable federal, state, local regulations, Association health and safety policy/procedure/requirement and standard.
Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.
EEO/EPO & Policy - Applied to all duties and functions
Appreciate and embrace diversity in all interactions with clientele, staff, volunteers and the public.
Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.
Aware of, and adheres to, established Cornell Cooperative Extension Association of Madison County policies, procedures and Cornell Cooperative Extension Skills for Success.
Contribute to the overall success of the organization by performing all assigned duties in a professional, timely and accurate manner.
This is a full time, exempt position, 40 hrs./week . Office is located in Morrisville, NY.
Excellent benefits, based on eligibility, including:
Paid Vacation (22 days)
Paid Sick (12 days)
Paid Personal Time (3 days)
Paid Holidays (13 days)
NYS Health Insurance Program (including FREE Dental Insurance)
NYS Retirement (NYSERS)
Long-Term Disability Insurance
Voluntary Tax Deferred Annuity Plan
Voluntary Flexible Spending Accounts
Voluntary Group Universal Life Insurance
Voluntary Personal Accidental Insurance
Voluntary Legal Plan Insurance
Voluntary Long Term Care Insurance
Voluntary Auto and Homeowner's Insurance
Voluntary Pet Insurance
Voluntary New York's College Savings Program
ClearPoint Credit Counseling Solutions
To be considered for this position, all applicants must:
(1) Complete *ALL* sections of the online application
(2) Upload/attach a cover letter (Word or PDF format)
(3) Upload/attach a Resume (Word or PDF format)
(4) Upload/attach names and contact info for at least 3 professional references (Word or PDF format)
Please note that you should upload documents at the beginning of the application process. READ THE APPLICATION INSTRUCTIONS BELOW TO BE SURE YOU ARE UPLOADING DOCUMENTS AS REQUESTED.
Internal Applicants: Apply via Workday under the "Career, Talent and Performance" section.
The Association may make reasonable accommodations to enable applicants to participate in the hiring process and employees to perform the essential functions of their job. If you require an accommodation so you may participate in the selection process you are encouraged to contact Cornell Cooperative Extension Administrative Systems at 607-255-6120 or via email at: [email protected]
For additional questions please contact Larkin Podsiedlik, Association Interim Executive Director, [email protected] .
No relocation or VISA sponsorship available
Association Sr Res Educator
Pay Rate Type:
Number of Openings:
Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. Per NYS Law, county and regional extension service associations are subordinate government agencies. This employment opportunity is with the entities listed and not with Cornell University.
Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. Individuals who bring a diverse perspective and are supportive of diversity are strongly encouraged to apply.
Notice to Applicants: Please read the required Notice to Applicants statement. This notice contains important information about applying for a position at Cornell Cooperative Extension as well as some of your rights and responsibilities as an applicant.
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