Syracuse University Athletics is looking for an experienced marketing and fan engagement professional that can help grow the Athletic Department brand and reach within the community and regionally. With a focus on increasing revenue, fan engagement, and game attendance, the candidate will develop sustainable marketing plans aimed to enhance the market share of their assigned sports.
Duties in assigned role:
Develop marketing plans aimed to maximize sales revenue for the Department of Athletics.
Responsible for oversight of all marketing, advertising, fan engagement and game atmosphere .
Cultivate on-campus student-group focused relationships such as Residence Halls, Greek Life and Student Association; increase student attendance at all home events through renewal rewards program and Student Pass program.
Create and maintain e-marketing campaigns as it pertains to assigned sports.
Responsible for training, hiring, mentoring and coaching student interns.
Create and execute collateral material (i.e. posters, schedule cards) for assigned sports.
Collaborate with Ticket Sales to increase group sales efforts for specific games and group calls for assigned non-ticketed sports.
Cultivate business relationships in the Syracuse community.
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.