Serves as the chief architect and strategist for marketing, branding, communications, and media relations across the college including all departments, academies, and programs. The director is responsible for leading and directing a college-wide, collaborative effort to enhance the college's brand and reputation among key stakeholders and target audiences through effective design and implementation of marketing and communication strategies.
Develops and executes the marketing and communication strategy for the College of Business (COB) that includes student recruitment, alumni relations, community engagement, special events, and other marketing and communication initiatives in support of the COB strategic plan. Works collaboratively with the College leadership and faculty to determine college goals and develop marketing programs to help achieve them.Annually develops the marketing budget. Develop a robust and data-driven understanding of the college's target audiences and influencers that is relative to the attitudes, opinions, and behaviors that drive student engagement and revenue impact by core stakeholders. Collaborate with COB's Recruitment/Enrollment Management Team to ensure marketing and messaging efforts complement the college's overall marketing and recruitment strategies. Assist in the preparation of program promotional materials in support of student recruitment, fundraising and development, and various branding efforts. Prepare reports around marketing and communication strategies. Use analytics to drive and support decision-making, champion best practices, meet College goals, and regularly provide marketing insights to stakeholders. Evolve the college's brand to capture attention, support enrollment, increase donor development, and develop corporate and community partnerships. Manage logo and graphic identity guidelines for COB and its departments. Develop and execute a proactive media relations program. Identify and develop story ideas that highlight and promote achievements within the College including student success stories, alumni-news and faculty research. Share strategies, pitch news and feature articles, and produce content for the College's print and online publication, including blogs and social media outlets. Performs other duties as assigned.
Bachelor's degree in marketing research, business administration, or related field. Five plus (5+) years of significant and progressive experience in marketing communications, event management, and external relations for corporate and/or academic organizations or the equivalent experience. Excellent communication skills.
Master's degree, preferably in a business discipline. Experience in marketing research, or advertising, at the university or agency level. Experience with student recruiting a plus. Strong computer skills, including SPSS, CRM Platforms, and MS Office.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.