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Sr Director of Marketing Analytics
The Leader, Marketing Performance, is responsible for the key elements of the financial and strategic direction of the marketing performance work group within the US Strategic Property Marketing business unit. The primary focus is defining the strategy for the marketing analytics platform, delivering consumer insights, making marketing performance data and analysis available to the organization, and enabling predictive modeling capabilities. Work will be completed in partnership with cross-functional teams and vendor partners tasked with building and maintaining the Greystar data and reporting platforms. JOB DESCRIPTIONEssential Responsibilities: Sets and articulates the vision and strategy for the marketing performance team in the U. S. Partners


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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