Description CME Group is the world's leading and most diverse derivatives marketplace. But who we are goes deeper than that. Here, you can impact markets worldwide. Transform industries. And build a career shaping tomorrow. We invest in your success and you own it, all while working alongside a team of leading experts who inspire you in ways big and small. Joining our company gives you the opportunity to make a difference in global financial markets every day, whether you work on our industry-leading technology and risk management services, our benchmark products or in a corporate services area that helps us serve our customers better. We're small enough for you and your contributions to be known. But big enough for your ideas to make an impact. The pace is dynamic, the work is unlike any other firm in the business, and the possibilities are endless. Problem solvers, difference makers, trailblazers. Those are our people. And we're looking for more.
To learn more about what a career at CME Group can offer you, visit us at www.wherefuturesaremade.com .
Principle accountabilities This role requires an understanding of the different segments of CME Group customers and how to deliver targeted marketing to meet their needs. It will also require the ability to identify the most effective marketing nurture programs based on analysis of the "marketing qualified" leads and to share best practices and results with the broader marketing team. This role will be responsible for collaborating with our marketing and sales teams directly to ensure successful campaign management. Additionally, this role will also lead the tracking and measuring marketing effectiveness in these campaigns and adjust tactics as needed to maximize campaign performance.
Primary focus areas include: New Client Acquisition
This individual will be the singular point person for North America and will own the marketing lead queue for new client acquisition at CME Group, a crucial function to ensure the success of the NCA initiative.
Performs research and analysis to enrich data and evaluate readiness of marketing qualified leads (MQLs) for hand-off to sales.
Measures results across lead nurture campaigns using data to develop best practices on lead scoring, response and conversion rates.
Partners with internal stakeholders to leverage and find new data sources for lead generation marketing efforts.
Works closely with regional sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.
Provides input to education and content teams on the content needs by country and type of customer
Cross-sell and Account-Based Marketing (ABM)
Helps to build the account-based marketing programs focused on Cross-sell at CME Group by executing and creating innovative marketing tactics for selected customer accounts in collaboration with the Customer Marketing team.
Tracks results through a quarterly report to marketing and sales leadership teams on the progress of this initiative.
Creates and communicates "best practices" across the marketing division showcasing results from Customer Marketing initiatives and develops subject matter expertise.
Researches and understands target client needs and behaviors to customize marketing tactics to accelerate achievement of account goals.
Skill and Software Requirements: Works with sales team on North America regional events and initiatives with third party partners to ensure all deliverables are handled seamlessly. This includes the management of event forms, materials, and post-event data within CRM systems.
The role requires experienced application of the following tactics and channels:
Online promotion and website management
Direct marketing for targeted customers
Content development - marketing collateral and education materials
Content distribution plans and strategy development