A good Marketing Coordinator is an enthusiastic individual with a strong desire to learn and expand their marketing expertise. This motivates them to ask questions, seek additional projects and produce quality campaign strategies. They have excellent written communication, allowing them to contribute to the content creation process by writing blogs, articles or social media posts.
Further, a good Marketing Coordinator takes the time to understand their employer’s brand, products and services. This enables them to develop tailored campaign content and other ideas that accurately market their company’s offerings. A good Marketing Coordinator is also well-organized, as they need to manage campaign calendars and marketing event details.
Plan, organize, facilitate, track and represent the company at various trade shows and other industry events.
Manage budgets and spending for trade shows.
Manage company’s marketing funnel including but not limited to our social media presence and other outreach activities.
Support departmental marketing initiatives and activities.
Help with ongoing maintenance and review of marketing department SharePoint.
Set up and maintain tracking systems and reporting for marketing campaigns and digital marketing activities.
Conduct market research to identify marketing opportunities and competition.
Respond to client app store reviews in a timely manner with regular cadence.
Support reporting of app store activity and trends.
Develop internal communications content and campaigns including employee newsletter and SharePoint content.
Manage print contractors and other promotional vendors.
Simplify complex data into a user-friendly format such as graphs, infographics, charts and other visual aids for clients and management
Bachelor’s degree in marketing/communications or related (essential)
Two years of experience in communication, content development, creative writing, marketing and events management
Critical thinker with strong problem-solving and research proficiencies
A power user of social media sites (Facebook, Instagram, Twitter, LinkedIn and YouTube at a minimum)
Ability to comprehend and interpret competitor strategies and consumer behavior.
Ability to gather large amounts of data and convert it into meaningful analysis
Solid organizational skills and detail oriented
Ability to work under pressure and meet strict deadlines
Creative mind with superb written and verbal communication skills
Ability to simplify complex information into a user-friendly format
Proficient in Microsoft Office, Adobe Creative Suite and Canva
Over the past 30+ years, Smith Micro has developed unparalleled expertise in embedded software for networked devices, policy-based management platforms, and highly-scalable mobile applications and hosted services - solving the most vexing of connectivity and mobile service challenges for our customers.
For network operators and organizations struggling to reduce costs and complexity in a fragmented, rapidly evolving mobile market, we offer proven solutions that increase reliability, security, and efficiency while accelerating time-to-market for mobile products and services.
Our portfolio of wireless solutions include a wide range of client and server applications that manage devices, communications and network connectivity for end-users, as well as Machine-to-Machine (M2M) endpoints - simplifying wireless connectivity to reduce support costs and increase accessibility. We optimize network and device resources for maximum performance and efficiency. And we enable a safe, productive mobile environment that meets enterprise and governmental standards for security, control and regulatory compliance.