This is a temporarily remote position. However, GBCVB will return to an in-person work environment in September. All candidates must be in state by September 15th. GBCVB is committed to flexible work arrangements (flexible work hours and some work from home) once we resume an in-person work environment.
This is an exciting new position working in a collaborative environment to oversee the full complement of marketing initiatives, including the development and deployment of an integrated marketing program to increase brand awareness and drive visibility of the Greater Boston area in all key target markets including leisure, meetings, sports, international and local. The Marketing Manager will also be responsible for identifying new trends in destination marketing.
PRIMARY DUTIES AND RESPONSIBILITIES:
In collaboration with the Executive Vice President, Vice President of Strategic Communications and Director of Web & Digital Marketing, develops the overall marketing strategy including creative storytelling concepts, digital, video, e-Commerce and print/collateral.
Assist in the implementation and evaluation of the annual marketing plan and budget;
Oversee content creation and design, overall asset management and ensure brand uniformity;
Identify opportunities for community partnership, neighborhood initiatives, and diversity campaigns, and execute such programs;
Participation in the creation, implementation, and evaluation of a comprehensive social media plan;
Manage all marketing programs and partnerships including Dine Out Boston, seasonal campaigns, co-op, and sponsorship opportunities; develop strategies for new campaigns;
Organize marketing activations and events in collaboration with cross-functional departments;
Design overall theme and content of e-newsletters for consumers and meeting planners;
Establish relationships and a network of industry marketing professionals and vendors.
College graduate, preferably in marketing/communications.
A minimum of 4+ years of experience with fully integrated and multi-faceted marketing programs;
Proven ability to think strategically and execute a multifaceted plan;
Experience with content design and creation preferred;
About Greater Boston Convention and Visitors Bureau
The Greater Boston Convention & Visitors Bureau (GBCVB) is the primary private sector marketing and visitor services organization charged with the development of meetings, conventions and tourism-related business. Our goal is to enhance the economy of Boston, Cambridge and the metropolitan area.
The GBCVB is a not-for-profit, membership-driven sales and marketing organization comprised of over 1,200 companies in Boston, Cambridge and across New England that depend upon the visitor and convention industries for their own success and growth.