JOB DESCRIPTION Digital Marketing Strategist Summary: We seek a dedicated and imaginative digital marketer to be a full-time member of the Marketing & Audience Development team. If you have a passion for building relationships, and telling stories through digital technology, with a strategic entrepreneurial spirit then we would love to meet you. The Digital Marketing Strategist works collaboratively with our team to grow, engage audiences and earn revenue for the fourth-oldest symphony orchestra in the United States, known for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep connection to its city. Responsibilities: Develop and execute new strategies for email marketing, audience acquisition, and maximize revenue potential from new and current audiences. Email Marketing • Improve email strategy while increasing patron relationship and direct revenue through segmentation and campaign personalization • Create triggered emails to support patron loyalty and user experience • Design and implement email marketing campaigns • Analyze campaign performance and test new strategies • Ensure emails follow industry policies and best practices Audience Building and Lead Generation • Capture new leads through email marketing campaigns, social media ads, and website landing pages • Cultivate leads with personalized email campaigns and targeted social campaigns • Create CRM lists for paid social and email campaigns • Assist Database Administer with implementing email contact permissions and preferences Search Engine Marketing & Optimization • Design and implement strategies to improve organic search results • Translate strategic recommendations concerning keyword and organic results into actionable items • Research keywords and create title tags, meta descriptions, and other metadata for website pages • Assist web manager with maintenance of metadata in the website CMS • Analyze performance of campaigns and provide recommendations for improvements Experience: • Bachelor’s Degree in communications, marketing, business, or a related field • 1-2 years of experience in digital marketing, preferably in event promotion or the performing arts • Experience managing email marketing campaigns and overall strategy • Experience with Facebook Ad Manager and Facebook Audience • Solid Knowledge of SEO/SEM • Basic knowledge of HTML and content management systems • Knowledge of customer relationship management and familiarity working with Tessitura a plus • Experience with website and marketing analytics tools a plus • Knowledge of marketing automation technology a plus Personal Attributes and Competencies: • Dynamic self-starter with entrepreneurial spirit who can think strategically, with imagination, and provide solutions • Action-oriented, decisive, quick study with proven ability to accurately analyze information and act • Positive attitude and the ability to work well in a team and with different departments • Highly self-motivated with the ability to “make it happen” • The desire to research and test new opportunities and adapt to new technologies • Able to multi-task and prioritize—must work well under pressure • Strategist that is motivated by deadlines and measurable outcomes • Strong writing, design, and communications skills Reports to Director of Digital Marketing Qualified candidates should submit resume and cover letter to [email protected]
About the DSO
The most accessible orchestra on the planet, the acclaimed Detroit Symphony Orchestra is known for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep connection to its city. As a community-supported orchestra, generous giving by individuals and institutions at all levels drives the continued success and growth of the organization. In January 2020, Italian conductor Jader Bignamini was named the DSO’s next music director to commence with the 2020-2021 season. Conductor Leonard Slatkin, who concluded a decade-long tenure at the helm in 2018, now serves as the DSO’s Music Director Laureate. Celebrated conductor, arranger, and trumpeter Jeff Tyzik is the orchestra’s Principal Pops Conductor, while the outstanding trumpeter and composer Terence Blanchard holds the Fred A. and Barbara M. Erb Jazz Creative Director Chair. Making its home at historic Orchestra Hall within the Max M. and Marjorie S. Fisher Music Center, the DSO offers a performance schedule that features Classical, PNC Pops, Paradise Jazz, and Young People’s Family Concert series. One of the world’s most acoustically perfect concert halls, Orchestra Hall celebrated... its centennial in 2019-2020. In addition, the DSO presents the William Davidson Neighborhood Concert Series in eight metro area venues, as well as a robust schedule of eclectic multi-genre performances in its mid-size venue The Cube, constructed and curated with support from Peter D. & Julie F. Cummings. A dedication to broadcast innovation began in 1922, when the DSO became the first orchestra in the world to present a radio broadcast and continues today with the free Live from Orchestra Hall webcast series, which also reaches tens of thousands of children with the Classroom Edition expansion. With growing attendance and unwavering philanthropic support from the people of Detroit, the DSO actively pursues a mission to embrace and inspire individuals, families, and communities through unsurpassed musical experiences.