JOB SUMMARY: The full-time Marketing Manager is responsible for the coordination and implementation of various forms of media, including the creation and assembly of the seasonal concert program booklet.
The Erie Philharmonic seeks a high-energy and personable individual with a love of music who can connect with patrons, advertisers, and other community constituents to further the mission of the orchestra.
JOB DUTIES AND RESPONSIBILITIES
Coordinate ad placement and budgets with all media outlets and trade partners
Keep detailed marketing calendar to outline campaigns and concert promotions, including press releases
Act as staff liaison for the Board of Governors Marketing Committee, including schedule, agenda, minutes, and more
Assist Director of Marketing and Development with distribution of print materials as necessary
Creation of content for radio, print, social media, blogs, and e-mail marketing, including a weekly email to CRM database constituents, utilizing the Erie Philharmonic’s email marketing system to share content with patrons
Continually strive to keep the Erie Philharmonic in the community’s eye as much as possible
Use data to drive new marketing campaigns, including Google Analytics
Photo documentation of events and concerts and organize in accessible way for other staff members
Update Erie Philharmonic website as necessary
Maintain online calendars for local media
Tracking usage of marketing funding to ensure adherence to budget parameters
Program Booklet and Ad Sales
Cultivate relationships with new businesses and current advertisers on a year-round basis in an effort to hit target financial goal
Develop individual advertising campaigns for each program book to solicit new advertisers
Coordinate assembly and printing of season program books, including assisting with sponsorship advertisements in program book, creation of any necessary ads, and overall layout
Assist with answering box office phones as necessary in a personable and positive manner
Seasonal assistance with subscription sales, renewals, and patron updates as necessary
During concerts, act as box office staff during pre-concert, intermission, and post-concert
Coordinate guest artist merchandise, CD sales, signings, biographies for program book as well as collect archival materials and autographs
Ensure correct listing and appropriate images in program book and media outlets for guest artists and special concerts per contracts
Assist with fundraising special events as necessary
Maintain office and printer supplies
Coordinate ticket donation program from community organizations
Minimum of two years of marketing experience or with a non-profit/arts organization
In-depth working knowledge of social media, including Facebook, Instagram, YouTube, and Twitter
Background of Squarespace, HTML, and Google Analytics a plus
High level of fluency in Microsoft Office as well as working knowledge in Adobe Creative Cloud for content creation
Excellent organizational skills and attention to detail with the ability to manage several tasks simultaneously
Team-oriented, collaborative work style with strong relationship building, people and management skills
Strong written and verbal communication skills are a must
Interest and knowledge of orchestral music preferred
Ability to attend rehearsals, concerts, and other engagements outside of normal business hours, as necessary - attendance required at all mainstage concerts
A cell phone and reliable means of transportation are required for this position as well as the ability to lift up to 25 pounds and move equipment as needed
WHAT THE ERIE PHILHARMONIC OFFERS
Compensate you at a range of $32,500 to $45,000 based on experience and/or qualifications
Invest in your professional growth through individual direction, training, and learning opportunities
Provide a benefits package including vacation, sick days, health/dental/vision insurance
A culture that is supportive, transparent, experimental, and accountable
We recognize candidates might not fit every qualification. If that’s you, we encourage you to apply regardless.
Interested applicants should submit a cover letter and resume by email (PDF or Word) to [email protected] by September 17, 2021.
Resumes will be reviewed as received. Phone calls and physical mail submissions will not be considered. Please submit any queries by email to [email protected]. The Erie Philharmonic is an Equal Opportunity Employer.
The mission of the Erie Philharmonic is to strengthen our community and region by providing high quality live orchestra concerts and programs that enrich, entertain and educate people of all ages. Starting in the 2015-16 season, following an entire staff turnover and mid-season office relocation, the orchestra made a conscious decision to focus on all activities on these three central tenants.
Over the subsequent three seasons, this focused, mission-driven approach has led the orchestra became an unrivaled presence in the community, presenting life-changing musical experiences for audiences of all ages, including:
• Pianos donated to 34 individuals in need
• Three 60-day long-term residencies for local underserved preschools, supported by the Pennsylvania Council on the Arts
• Free Youth Concerts presented for thousands of students accompanied by a detailed 51-page curriculum
• Instrumental petting zoos
Additionally, the orchestra has recently completed a groundbreaking virtual reality orchestra project and has been featured in numerous national publications, including the Huffington Post, Forbes and NEA Arts
The Erie Philharmonic is one of the oldest profess...ional ensembles in the country, established in 1913, and is consistently recognized on a national level as one of the top orchestras in its budget size. With a season that features five symphonic concerts, seven pops concerts, numerous summer programs, in-school outreach programs, three free Youth Concerts and more, the orchestra reaches upwards of 40,000 people across the region annually. Our 2018-19 season, which launched August 25 with a free concert in the heart of the city, is poised to be our most impressive season to date. Highlights for this season include:
• Free concert for the community in Perry Square on August 25 as part of our Beethoven Street Fair and 5K
• Creation of an innovative virtual reality orchestra project featuring a 360-degree video recording of a Philharmonic concert, setting a new industry standard for integrating music and technology
• Two performances of The Wizard of Oz film with live orchestra in February 2019
• A performance from legendary pianist Marc-André Hamelin with the Philharmonic in October 2018, continuing the trend of world-class artists coming to Erie at a fraction of their normal costs
• Continuation of free runout concert for the Meadville community at Allegheny College on March 10, 2019
• Continuation of our nationally recognized free Youth Concerts, which last year sold out three concerts at the Warner Theatre, reaching more than 6,000 students in just two days
• Continuation of our 60-day long-term residency for preschool students at St. Benedict Center, funded in part by support from the Pennsylvania Council on the Arts
• Expansion of our season to include the newly-formed Bruce Morton Wright Chamber series, a collection of 8 to 10 free concerts and recitals in performance venues that the full orchestra would not be able to visit, i.e. churches, Blasco Library, etc.
• Expansion and reorganization of the Erie Junior Philharmonic, under the new leadership of director Jonathan Moser
Building on the successes of the past three seasons, the Philharmonic is poised to make lasting change on the community of Erie, whether by ground-breaking music-themed technology projects or impactful outreach programs for audiences of all ages. While we have sold-out an unprecedented 13 concerts at the Warner Theatre since December 2016, the main area of expansion for the orchestra has been centralized on free programs for the community.