The Marketing Communications Specialist is responsible for independently providing strategic marketing council to assisgned "tier 2" care/service lines and hospital leaders in addition to being the primary marketing lead for hospital-wide initiatives, communications campaigns and marketing plans. The Marketing Communications Specialist is responsible for the coordination and implementation of marketing activities, including writing 3-4 integrated marketing campaigns per year. This position also is responsible for public relations activities supporting our hospitals reputations, including creating and releasing information to the media regarding hospital-related events. Marketing Communications Specialist serves as the driver of social media and web strategy for internal and external communications. This position requires the full understanding and active participation in fulfilling the mission of Long Beach Medical Center and Miller Children's and Women's Long Beach and Women's Hospital Long Beach.
Media Relations Efforts: Writes media material(s), pitch grids and recaps; pitch and staff at least one media event each month, executes proactive media pitch via phone every 2 weeks, reviews designated paper each month & sends clip(s) to team, meets deadlines in marketing/pr calendar w/o follow up from manager. Will work independently with journalist and media personnel to allow filming on campus in addition to staffing/coaching employee interviews
Event Planning & Organization: Independently plans, staffs events on & offsite; weekdays & weekends; responds to event media; and coordinates all details; adds to planning grid within 24 hours of event knowledge
Social Media/Web Efforts: Plans social media campaigns; plans out post in Hoot Suite & social media grid; and executes social media posts frequently during campaign. Drives the strategic direction of the website, ensuring the latest and greatest web strategy is utilized to increase hospital reputation/perception and create ease of navigation/good content for consumer end users.
Development of Integrated Marketing Campaigns for 'tier 2" ONR, JJCCC, Gen Peds; Mental Health: Leads in writing, developing and executing in a timely fashion of: key messages, coordinates ad buys with manager, internal comms, media relations, social media, writing for physician marketing
Proactive Planning, Thinking & Relationship Building: Meet deadlines in basecamp, writes and effectively chooses goals for goal sheet and ensures that goal sheets are submitted timely; follows review process; timely response to emails; ensures that the Careline MM Reports created timely; builds new relationships with key hospital liasions/community members each year, seen as a team player (internally & externally)
Oversees & Leads Internal Communications Efforts & HCAPS Initatives through internal awareness campaigns (i.e. ; Quiet Time, PX Initiative), Nursing (e.g. Magnet); effectively and timely distribution of Weekly Media Review, Campus Updates, & Intranet Oversight