Position Title: Marketing Coordinator Reports To: Senior Director of Marketing
The Marketing Coordinator supports and implements objectives developed by the marketing and partnerships teams and assists with the day-to-day operation of both departments. This position works closely with the Senior Director of Marketing to create and build web content, design, and implement email campaigns, assist with organization of data, content, and resources, and manage partnership deliverables in collaboration with other departments and external vendors.
Roles and Responsibilities
Assist with the creation, design, and implementation of email marketing campaigns according to the department content strategy to promote organizational products, events and services, support partnership activations and create member and partner engagement.
Help maintain content and design across the Destinations International website and all affiliate and event sites, creating content pages and monitoring the site to ensure copy, imagery and partner representation is always up to date.
Assist with website CMS management, article tagging and organization of digital content across multiple platforms.
Manage the Online Community discussion boards by posting conversation starters, monitoring, and replying to member and partner posts, and building out discussion groups in coordination with the department audience segmenting strategy.
Assist with social media marketing, working with the communications department to creatively implement the social media strategy across the organization’s products, events, and services.
Create partner sales collateral, presentations and proposal templates utilizing the Destinations International branding guidelines.
Assist with communications to partners pre/post-event, including gathering speaker information and assets, registering partner attendees and scheduling activations.
Help develop and organize partner surveys and post-event reporting data.
Collaborate with departments to collect and organize marketing and partnership assets, ensure accuracy of partner activations, and help ensure the smooth flow of information between other areas of the organization.
Work in the organization’s CRM database and email contact database to keep member and partner information current and up to date.
Provide superior customer service and respond to member and partner inquiries promptly.
Comply with and implement copyright and privacy regulations, data protection and best practices.
Contribute to our safe, healthy, positive, and harmonious work culture and environment.
The majority of focus for this position is spent on:
Marketing support: 35%
Partnership event support: 30%
Online Community & social media: 10%
Administrative support: 25%
Please note this position description is not designed to cover or contain all activities, duties or responsibilities that are required of the team member for this position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working knowledge of Microsoft Office 365.
Demonstrated experience with design and implementation of digital and print marketing assets.
Strong preference for knowledge of content management systems, email marketing or marketing automation software and CRM/AMS systems.
Basic knowledge of Adobe Creative Cloud (Photoshop, Illustrator and/or Dreamweaver) a plus.
Strong analytical and critical thinking skills with experience in asset and database organization.
Persuasive marketer and communicator with excellent written, editorial, and verbal communication skills and experience with a variety of digital, online and print media.
Attention to detail and ability to manage multiple tasks independently, meet deadlines and adapt quickly to unforeseen circumstances.
Must be quick study for marketing technology products and highly adaptable to new information and platforms.
Excellent judgement and problem-solving skills.
An entrepreneurial spirit and collaborative working style.
Superior customer service mindset with the ability to respond to member queries promptly and to the member’s satisfaction.
Understanding the dynamics of a membership or association-style organization.
Ability to meet scheduling requirements and maintain an excellent attendance record.
Desired Education and Experience
Bachelor’s degree in marketing, business, or related field
2+ years marketing experience
Prior hospitality, travel, tourism, or direct destination marketing experience a plus
Prior trade association experience a plus
This position does not have supervisory responsibility but may be required to assist with management of vendors, suppliers, or interns.
The person in this position operates in an office setting. This role routinely uses standard office equipment including but not limited to computers, phones, copiers, and filing cabinets.
This is largely a sedentary role with extended time sitting at a desk and working on a computer. Some filing is required. This position requires the ability to lift files, open filing cabinets and bend or stand as necessary.
Position Type/Expected Hours of Work
This is a full-time position. Office hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Evening and weekend work or participation in events that occur after hours or attendance at events and conferences is expected.
This position may require up to 10% travel time outside of home location.
Destinations International offers a comprehensive benefits package including paid time off (PTO), paid holidays, 401k plan and health, dental, vision, life and long-term disability insurance coverage.
As the global trade association for official destination organizations and convention and visitor bureaus, Destinations International protects and advances the success of destination marketing worldwide. Destinations International’s membership includes over 600 official destination organizations with more than 6,000 members in over 15 countries that command more than $2 billion in annual budgets. As the world's largest and most reliable resource for destination organizations we inform, connect, inspire and educate our members with the goal to drive destination economic impact, job creation, community sustainability and quality of life through travel.