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糖尿病事業部 Consumer Marketing Manager
Primary FunctionPlan and develop consumer marketing strategy to drive customer acquisition, continuous usage and retention and leverage effective engagement tacticsLead the execution and implementation of holistic marketing strategies to drive business growth as Patient ChampionWork with Abbott IT and external vendors to build and enhance CRM platform with secure and effective operations to manage customer data.Develop robust KPIs to effectively measure and report on content and message effectiveness in driving sales.Using the patient journey, develop an effective solution to build a strong eco system to support people living with diabetes leading to brand engagement, loyalty, advocacy and retention.Core Job R


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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