The Communications/Marketing Coordinator will be responsible for creating and implementing a comprehensive digital content and social media plan for the Department of Otolaryngology-Head and Neck Surgery and the Department of Rehabilitation and Regenerative Medicine. These duties include but are not limited to acquiring content for the department's brochures, websites, email newsletters, and other online communications. The incumbent will be responsible for creating and monitoring social media; Facebook, Twitter, YouTube, and other social networking platforms. In addition, they will be responsible for planning of marketing events, Continuing Medical Education (CME) courses and other events for Otolaryngology-Head and Neck Surgery and Rehabilitation and Regenerative Medicine. The Communications/Marketing Coordinator may also be required to attend conferences pertinent to each department. This position report to the Department Administrator/CFO.
Manage the design, print, and distribution of brochures, signage, badges, and syllabus.
Manage, create and/or acquire content for the department's websites, email newsletters and other online communications such as social media; Facebook, Twitter, YouTube, and other social networking platforms.
Work closely with the Information Technologies and Services (ITS) department and marketing members of our organization.
Manage the departments??? website traffic, including monitoring of Google Analytics.
Manage video profiles and headshots.
Manage online reputation platforms such as Healthgrades, Google etc.
Manage Doximity and US News and World Report activities.
Set up podcasts.
Manage and set up various conferences.
Responsible for managing the communication of physician changes or departures; Including running reports identifying patients seen and communicating details via email, regular mail, or other means.
Responsible for running access reports including, but not limited to Appointment Lag Report, Patient Satisfaction Reports, and other reports that will guide marketing efforts.
Set up profiles for new physicians and acting as a liaison with various departments.
Organize, market, and manage Continuing Medical Education (CME) courses and other events.
Book the space and resources required. Work with the course director to set and distribute the agenda.
Create and manage the budget for activities with DA and/or Director???s guidance and approval.
Supervise event-day logistics; oversee AV team, catering, on-site registration, and other details.
Supply CME certificates to attendees. Conduct follow-up surveys. Final budget reconciliation and reporting.
Obtain approval from the college CME office for CME credit.
Confirm participation from faculty and guest speakers.
Secure required information from speakers.
Manage postal and email marketing outreach to acquire participants.
Set up and managing online registration.
Performs other related duties as assigned.
Bachelor's degree or equivalent in education and experience, plus three (3) years of related experience.
Bachelor's degree in Journalism, Public Relations, Communications, Marketing or a related field.
Two years of related experience in marketing, social media and/or digital production experience.
Public relations, marketing, and blogging experience.
Exceptional communication and organizational skills.
Strong project-management skills with the ability to meet deadlines.
Ability to build consensus and work effectively within a cross-departmental team.
Knowledge of HTML and experience with content management systems (Drupal, Conviot Kintera, etc.)
Adobe Photoshop skills.
Strong working knowledge of social media management platforms.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.