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The Marketing Operations & Effectiveness team at Visible maintains a highly strategic role in shaping the way we measure and optimize cross-channel marketing campaigns. We create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations and their impact on the growth of our business. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics.
In this highly visible role you will help plan and execute marketing campaign measurement across all marketing channels, campaigns, and sponsorships & partnerships). This role will work closely with cross functional teams to help inform campaign KPIs, evaluate investment efficiency, build reporting, as well as manage our internal and external analytics tools. A balance of analytical skills as well as strong organization and communication skills is key. Extensive knowledge of marketing and media channels is required.
Help stand up, own, and vet MMM/MTA partner for Visible.
Help stand up A/B testing and analyses for marketing channels in order to determine incremental lift and exposure impact.
Analyze & create channel performance via data visualization and help channel owners understand key performance insights.
Troubleshoot & analyze the reporting associated with each of our channels.
Manage 3P partners for data troubleshooting in partnership with engineering.
Manage data warehouse requests and flow of data into visualization tools.
Provide weekly reports to Head of Marketing Operations on any key insights or items marketing channels need to dig into.
Please note, although headquartered in Denver, we currently have a remote Work from Home Structure. We are hiring in the following locations: Denver CO, Dallas TX, Alpharetta GA, Basking Ridge NJ and New York City.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Four or more years of relevant work experience.
Even better if you have:
Four or more years of experience in marketing analytics.
Experience withbuilding reporting for marketing channels in Tableau and Google Data Studio.
Knowledge of marketing modeling mix space and vendor management.
Highly analytical, experienced in translating data into insights that drive business and customer value.
Knowledge in quantitative and qualitative research methodologies and tools.
Execute ad-hoc analysis and help develop and track KPIs for the team Maintain a deep knowledge of category and competitive activity and keep a finger on the pulse of existing and emerging consumer and cultural trends.
Strong problem-solving skills, ability to structure problems into an analytics plan.
Experience using data and insights to drive change and implement new initiatives.
Intellectual curiosity, flexibility, and high attention to detail.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives,we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a Colorado work location, the compensation range for this position is between $81,000 and $151,000 based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.