Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
A little about Visible:
Named one of Fast Company’s most innovative companies and Adweek’s Challenger Brand of the Year, Visible is a three-year old company that is centered on reimagining what wireless should be: simple, accessible and inclusive. Visible is the first digital-only wireless carrier in the US, which means we provide exquisite service and focus on making everything about wireless easy, passing the savings from no stores, no call centers and no paper bills to our members. We have built our member experience around communities and challenging the traditional family plan model in the industry - and we’re having a lot of fun doing it.
Visible is headquartered in Denver, CO, and the team is growing rapidly. We are a team of passionate people building the future of mobile phone service from ground up. No single day will feel the same, and change is the only constant. If you love all of that, plus the challenge of delivering the best experience to our customers in the simplest ways (and knowing that simple requires a lot of work behind-the-scenes), check us out at https://visible.com. We are Visible.
Visible is a division of Verizon and powered by Verizon’s award-winning networks, but operates uniquely inside the larger entity. A “startup with suspenders” - taking all the best elements of startup scrappiness with a mind toward disruption, innovation, and culture, and leveraging the assets and benefits of the larger corporation’s backing. We like to think of it as the best of both worlds. Much like we are remaking wireless in blending the lines between prepaid and postpaid, and between the value and premium markets.
Visible’s CMO/Head of Marketing will lead the marketing and demand generation organization as we continue to scale the business into the next exciting chapter. This role will own Visible’s holistic marketing strategy - inclusive of brand identity and awareness, demand generation and creative campaigns, SEO and ecommerce/merchandising, and more - while ensuring we are leveraging the best of digital media and MarTech capabilities. They will work across the entire company, including our executive team and our partners within Verizon, and operate with an insights-led and consumer-centric approach to our go-to-market strategy. The CMO is a key member of the executive team who will drive impact for the business through product adoption and brand loyalty.
This is a full-time position based in Denver, CO.
Lead Visible’s marketing/messaging and demand generation E2E strategy, planning & execution. Accountability includes creative/campaign strategy, brand identity development/guidelines, social responsibility, media relations, sponsorships, ecommerce/merchandising, SEO, CRM/base engagement, communications, and more.
Drive next gen marketing innovation, thought leadership, as well as go-to-market and campaign specific approaches to deliver substantial growth, stimulate competitive switching behavior, and take market share - across prepaid and postpaid markets.
Create brand awareness and continue to amplify and enhance brand identity and reputation as being transformative and fun with integrated campaign and message planning/execution.
Build the best-in-class eCommerce experience in partnership with the cross-functional organization, and manage the merchandising strategy and upper funnel content and optimization strategy, inclusive of SEO accountability and A:B testing in creative.
Manage agency resources and scope, annual communications planning, consumer messaging and success measures, calendar of deliverables, project timing and distinction in creative delivery, development and management of annual creative production budgets, facilitation of budget requests and quarterly scope and budget reconciliation.
Lead and expand in-house creative agency, chartered with digital creative, copywriting and production oversight of campaigns, in conjunction w/ agency partners.
Partner with the commercial team to build business plans, positioning and messaging, GTM strategy and roadmap for features and promotional launches.
Lead the business in an insight-led and consumer-centric approach to create new member acquisition and retention initiatives.
Champion and drive the business’s social impact strategy in conjunction with internal and external communications, experiential, and marketing opportunities.
Define the MarTech strategy and next-gen digital marketing executional approaches.
Build and drive roadmaps to connect the brand through all marketing channels that are aligned with the total customer experience.
Build and scale a world-class, digitally savvy marketing organization, with a skillset to match the next generation of marketing tactics.
What we’re looking for...
10+ years of marketing leadership experience. Experience in a CMO/Head of Marketing role at a consumer or eCommerce brand preferred.
Experience building and scaling a consumer brand nationally (or globally).
Experience establishing clear and effective metrics and a measurement framework to approach marketing channels and investment strategy, including COA/COR and marketing ROI.
Experience utilizing digital and offline channels and tools to build a brand, member base, and community-driven business growth.
Experience building integrated marketing framework and messaging strategy, and communicating and socializing to the entire organization.
BA is required; MBA, and/or technical degree is preferred.
You’re wildly creative. You see what others cannot.
You’re bold. You’re willing to take big risks, to reap even bigger rewards.
You’re a passionate leader and team builder. You have a knack for identifying and developing talent, and an eye for future leaders.
You’re entrepreneurial. You love trying new things, and being challenged in new ways.
You are energetic, flexible, collaborative and proactive - a team leader who can lead both strategic and tactical initiatives.
You have gravitas with all levels of management and the ability to communicate complex concepts in a manner that is understood by audience.
You’re results driven. You are good at putting a laser focus on building an organization that not only meets, but exceeds, the needs of a rapidly scaling business and delivers measurable financial results.
You are an exceptional leader, and have skills others are jealous of for decision-making, problem-solving and communications.
You have a high comfort level with ambiguity and fluidity and can make decisions in a rapidly changing environment, while achieving quality results.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.