The Marketing Manager supports overall earned revenue goals through ticket sales by developing and implementing advertising, social media, partnerships and promotional campaigns. This position reports to the Director of Marketing.
Core responsibility: to manage advertising, partnerships and promotions in support of audience development.
Develop and implement advertising campaigns (social, print, online, radio, outdoor and grassroots).
Steward relationships with media regarding advertising and sponsorships.
Solicit and fulfill partnerships with external constituencies and create promotional opportunities that enhance the Orchestra’s visibility in our communities and develop the audience base.
Devise, coordinate and implement advertising strategies for social, online display, radio, print, outdoor and grassroots campaigns to support the NJSO’s ticket sales activity.
Secure media sponsorship agreements and oversee fulfillment of those agreements.
Work with Art Director to develop materials in support of marketing plans and sponsorship agreements, including all print, digital and video assets.
Work with the NJSO’s internal content team and digital agency (Capacity Interactive) on creating new promotable content that increases KPIs and ROI.
Write compelling, on-message copy for print, radio and online ads in line with NJSO branding and based on source content provided by external copywriter.
Review and report on analytics for all advertising campaigns.
Use data to make recommendations and informed decisions on future campaigns to increase ROI.
PARTNERSHIPS AND PROMOTIONS (20%)
Solicit and fulfill new and existing partnerships with external constituents such as venue partners, affinity groups, corporations and community organizations.
Create new promotional ideas that attract new audiences and reengage low-frequency attenders.
Work with the Patron Services team on setting up promotions and ensuring communication of the existing promotions to the organization.
AUDIENCE DEVELOPMENT PROGRAMS (20%)
Manage the Young Friends program. Promote the program through professional groups and other community organizations to grow the Young Friends audience. Plan and provide support for onsite Young Friends receptions and events.
Grow the student ticket programs through promotions to schools, music groups and other constituencies.
Develop and steward new audience development programs to bring new audience to the Orchestra, focusing especially on the communities in which the NJSO regularly presents concerts.
Maintain relationships with key community members, vendors and consultants.
Contribute as an active part of the marketing team, developing marketing strategies to meet institutional objectives; attend and actively participate in weekly departmental and team meetings.
Provide analytic reporting as required by senior staff and marketing committee needs.
Stay within a given budget for all marketing initiatives; code invoices for payment and reconcile with finance data.
Serve as marketing department representative at concerts and meetings.
Perform various administrative tasks, such as data entry, file maintenance and brochure distribution, as needed.
Perform additional projects as assigned.
Proficiency in standard Microsoft Office applications. Adobe Photoshop and Tessitura CRM experience is a plus but not required.
Experience adapting and resizing graphics for use in multiple formats.
Ability to quickly problem solve and effectively manage time.
Superior written and verbal communication skills.
Excellent attention to detail.
High level of organization and professionalism.
Strong organizational and communication abilities and experience working with diverse teams.
The discipline to work independently, but also the ability to function as a member of a team.
Knowledge of live performing arts and familiarity with classical music is helpful but not required.
Bachelor’s degree and 3-4 years of experience in a marketing department, sales, advertising agency or arts administration role.
SALARY AND BENEFITS
The salary range for this position is $43,000–$47,000. The New Jersey Symphony Orchestra offers a generous benefits package, including health, dental, insurance options and pension. Relocation reimbursement is not offered for this position.
Must be authorized to work in the US without sponsorship.
Must be able to work evenings, weekends and some holidays and provide own transportation to multiple performance venues.
Hours: Full time, Monday through Friday. Additional evenings and weekends may be required, specifically for working at concerts and events in multiple locations throughout northern and central New Jersey when in-person events resume.
Named “a vital, artistically significant musical organization” by The Wall Street Journal, the New Jersey Symphony Orchestra embodies that vitality through its statewide presence and critically acclaimed performances, education partnerships and unparalleled access to music and the Orchestra’s superb musicians.
Music Director Xian Zhang—a “dynamic podium presence” The New York Times has praised for her “technical abilities, musicianship and maturity”—continues her acclaimed leadership of the NJSO. The Orchestra presents classical, pops and family programs, as well as outdoor summer concerts and special events. Embracing its legacy as a statewide orchestra, the NJSO is the resident orchestra of the New Jersey Performing Arts Center in Newark and regularly performs at State Theatre New Jersey in New Brunswick, Count Basie Center for the Arts in Red Bank, Richardson Auditorium in Princeton, Mayo Performing Arts Center in Morristown and bergenPAC in Englewood. Partnerships with New Jersey arts organizations, universities and civic organizations remain a key element of the Orchestra’s statewide identity.
In addition to its lauded artistic programming, the NJSO presents a suite of e...ducation and community engagement programs that promote meaningful, lifelong engagement with live music. Programs include school-time Concerts for Young People; NJSO Youth Orchestras family of student ensembles, led by José Luis Domínguez; and El Sistema-inspired NJSO CHAMPS (Character, Achievement and Music Project). NJSO musicians annually perform original chamber music programs at community events in a variety of settings statewide through the NJSO Community Partners program.
The New Jersey Symphony Orchestra’s programs are made possible in part by the New Jersey State Council on the Arts, along with many other foundations, corporations and individual donors.