Under the general supervision of the Director of Marketing the Digital Marketing Associate is responsible for the overall creation and management of the Marcus Performing Arts Center’s digital media. In addition, the Digital Marketing Associate supports the team with administrative and organizational duties including content management and e-mail design.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Implement strategies to drive online traffic to company website for engagement and ticket sales.
Develop and execute digital advertising campaigns.
Track conversion rates and analyze digital marketing and campaign engagement plans.
Coordinate and execute a digital media plan in conjunction with events and programming that results in expanded reach and growth.
Monitor digital media interactions and engagement, report as needed.
Develop strategy and manage email schedule, draft and deploy email campaigns and newsletters.
Develop and coordinate messages across all media platforms in alignment with overall strategic marketing plan.
Key contributor to website strategic planning, and is key contact for coordinating efforts related to renters, event promotion, collects and edits information from resident groups and PR Specialist, and responsible for electronic publishing.
Assist in the compilation of financial documents for marketing settlements.
Manage online event listings.
Record monthly printing and signage charges for the Accounting Department.
Assist with database management, pulling customer lists, segmentation, and organization
Create, manage, and deploy digital survey campaigns
Participate in Marcus Center staff meetings and marketing team meetings.
Attend various event and performances at the Marcus Center.
This job describes the general nature and scope of responsibilities for this position. Please note other duties and responsibilities may be assigned or removed at any time.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education and Experience
Bachelor’s degree preferred or equivalent related experience.
Minimum of three years’ experience managing all aspects of digital media marketing including email marketing software.
Knowledge, Skills and Abilities
Experience in digital content creation and paid promotional campaigns.
Experience with Microsoft Word and Excel is necessary.
Experience managing social media pages preferred.
Experience with Google Ads preferred.
Experience with e-mail marketing software with platforms preferred.
CRM experience preferred.
Database experience preferred.
Successful candidate will be a motivated, organized, resourceful and creative self-starter who is able to manage multiple projects and changing priorities on a tight deadline.
Excellent organizational skills, including exceptional accuracy and attention to detail
Availability to work evening and weekends as required.
Ability to be appreciative of diverse perspectives, and a commitment to the organization’s initiatives regarding racial equity, diversity, and inclusion (REDI)
Strong communications and interpersonal skills required –
Ability to maintain a high level of confidentiality.
Tactful, clear and concise oral and written communication.
Ability to work independently and to establish, monitor, and achieve goals with minimal supervision
Work Environment / Job Specifications
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Primarily performs work in an office environment. While performing this job the employee is required to sit and operate, handle, or touch objects, tools or controls. Occasionally move around the office and access or use computers office equipment, and any other pertinent supplies, space or equipment used to perform the duties of the position. Work with frequent interruption. The position requires extensive close vision. The employee is frequently required to talk or hear. The employee is occasionally required to stand, walk, stoop, kneel or crouch.
The noise level in the work environment is usually quiet.
Marcus Center for the Performing Arts is an equal opportunity employer.
Established in 1969, the Marcus Performing Arts Center (MPAC) is the premier performing arts community gathering space in Southeastern Wisconsin and acts as an energizing force that connects our community to the world through collaboration, innovation, social engagement and the transformative power of live performing arts. MPAC presents a diverse mix of cultural arts programing including touring Broadway, and the world’s best in contemporary dance, jazz, global music, and concerts, provides high quality arts education and engagement experiences, and is home to several resident companies including the Milwaukee Ballet, Florentine Opera, First Stage and Black Arts MKE. MPAC is committed to racial equity, diversity, and inclusion (REDI) focusing on Representation, Inclusion, and Investment to build bridges between diverse members of our community. Please visit marcuscenter.org for more information on this dynamic organization.