Marketing and Events Coordinator - The Wilton E. Scott Institute for Energy Innovation
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2016757
The Wilton E. Scott Institute for Energy Innovation at Carnegie Mellon University addresses the world's most pressing energy challenges by enabling collaborative research, strategic partnerships, policy outreach, entrepreneurship, and education. We support impactful work that strives to optimize resources and reduce environmental consequences associated with energy production and use. We understand that energy and social equity issues are deeply interconnected, and society can benefit with improved energy access. We seek to encourage the development of breakthrough technologies that will accelerate the transition to a sustainable, low-carbon energy future.
With more than 170 Affiliated Faculty and 14 Energy Fellows, the Scott Institute identifies critical areas of the energy system where CMU has strength and deep expertise, and invests, innovates, and incentivizes those efforts and technologies. The Scott Institute serves as a connection hub - locally, regionally, and nationally - for the coordination of energy- and cleantech-related innovation and investment. www.cmu.edu/energy
We are seeking a Marketing and Events Coordinator to support all communications efforts within the Scott Institute. In this role, you will be help to promote the Scott Institute and its defined strategic objectives through engaging newsletters, content, and compelling events for various target audiences.
You should be able to effectively interact with a dynamic population of internal and external partners with a high level of integrity and who will support the mission of The Scott Institute as well as the broader mission of the university through their work in a fast-paced, energetic environment. This person will play an important supporting role to:
Purposefully nurture current and prospective relationships to deliver world-class marketing support at CMU while using the network of talented CMU faculty, staff and students with key regional, national and global collaborators.
Facilitate communications with our constituents, including CMU faculty, students, alumni and industry/government research funders in energy, who are seeking to work in partnership with CMU, to gain a better understanding and to connect with the university in the areas of energy and cleantech.
Core responsibilities will include:
Deliver exceptional content, web site curation, and communications support
Monthly Newsletter - In partnership with Executive Director and the Digital Communications Manager, gather, write and distribute a monthly newsletter to 10,000+ stakeholders 12-14x per year, including alumni, industry leaders, and government officials, tracking with analytics. Writing, consolidation of content, conversion into Mailchimp format.
EST&P Support - Lead support for CMU's master's program in Energy Science, Technology and Policy, including web marketing, outreach campaigns, and the like.
CMU Energy Week 2022 - Oversee myriad aspects of CMU Energy Week 2022, including the registration site for 1000 attendees, both virtual and in-person. Create support materials to drive attendance. Help with poster session, PowerPoint development, et al. Assist with materials for sponsorship support. Help with recruitment of sponsors and volunteers.
Database Management and CRM - Adding new names to the database, and creating targeted lists. Creating reporting on audience participation including new ways of engagement.
Communications - Draft communication for internal and external distribution, including announcements about seed funding, student scholarships, energy club activities, fellowship opportunities, RFP solicitations and announcements, accelerator program insider information, and partner opportunities.
Social Media - Coordinate social media activities including the development and posting of content as well as identifying potential external outlets where content should be posted. Create content including graphics and short videos (where appropriate - lectures, reels, stories, etc.) for social media assets. Propose methods for engaging content (e.g. original text, photos, videos and news) featured in daily posts, monthly newsletters and more. Further strategically develop the organization's social media followers by writing and publishing original content by target audience. Develop and implement a strategy for growing our audience and inspiring action.
Content Creation - Research and write articles about faculty expertise, areas of energy interest, start-ups, and the like. Create event announcements. Edit and develop graphics within an editorial calendar. Publish documents. Interview subjects for articles, gather images, and archive.
Event Marketing - Create invitations and Zoom links for speakers and webinars, help to draft customized invites, and work on targeted distribution lists. Provide admin support for both in-person and virtual events, including staffing registration tables, working with speakers and technical staff on audio visual needs, attending events for reporting, video, and photography, and other similar activities. Post videos on web site, and manage "Archive" section.
Partner Communication - Work with partners to amplify collective communications efforts, including our start-up community. Deliver communication and marketing cross promotions to support key relationships with national labs, the Department of Energy, industry, and other partners.
Faculty Affiliate Program - Lead the on-boarding of new faculty as Faculty Affiliates. Update web pages, find a faculty feature online, manage the distribution lists, and monitor for questions.
Writing and Editing - IMPACT Annual Report, Tech Guides and other collateral materials - Curation of the content, copywriting and editing.
Program Coordination for the American-Made Solar Prize
Foster relationships with NREL team. Ensure NREL staff and programs are properly engaged including planning and set-up, reporting, interacting with program coordinators.
Set calls with start-up competitors in coordination with our internal mentoring team.
Meet with partners, take notes, and report on progress.
Draft reports and ensure that projects are submitted on time and with high quality.
Prepare and provide regular and special periodic reports to Executive Director.
Develop effective and coordinated program communications including briefing documents, reports, updates, thank you notes, etc.
Help to grow the Scott Institute's partnerships and community
Contribute to proposals in partnership with the team, as opportunities arise.
Help to mentor and/or manage interns and other staff, as needed.
Connect with other university departments, including other centers and institutes as well as the Energy, Science, Technology and Policy (EST&P) master's program, to develop content.
Help to maintain organizational records and files, including Customer Relationship Management database.
Foster excellent working relationships with faculty, academic liaisons, alumni, and volunteers, as well as university and college staff and advancement teams.
Event videography and photography support.
Assist with note taking and preparing materials for reports.
You must demonstrate:
Belief in mission, goals and objectives of energy, research, cleantech, sustainability, and higher education
Stellar writing abilities
Ability to prioritize, understand and translate technical information for a variety of audiences
Problem solving and reasoning skills, analytical skills, and strong verbal and interpersonal communication skills
A proactive, positive attitude, flexibility, and the ability to work independently
Inclusion, collaboration and cultural sensitivity are valued proficiencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
Bachelor's Degree required
At least 2 years of work experience in communications, social media, graphic design, marketing or similar, and/or an undergraduate degree in an aligned field of study, with demonstrated success in increasing engagement
Highly adaptable and able to pivot project work when organizational priorities change
Demonstrated ability to effectively prioritize workflow. Able to execute a project from start to finish independently if needed
Excellent detail-oriented and organizational skills
Exceptional written and verbal communication skills, and a passion for communications
Ability to travel outside the Pittsburgh region and a willingness to work outside normal business hours. May require early morning, evening and weekend work, with advance notice
Exceptional writing skills for both professional and social media audiences
Demonstrated fluency in Microsoft Office (Word, Excel, Powerpoint) and Google Suite, with database management and CRM platforms
Demonstrated fluency with WordPress or similar website content management systems, Canva, Adobe Creative Solutions, Mailchimp, Google Analytics, Data Studio, WooCommerce; experience with scheduling and evite platforms like Eventbrite a plus
Prior experience posting and promoting original and engaging content on LinkedIn, Facebook, Instagram, Twitter and YouTube
Prior experience with designing in Photoshop, Adobe Illustrator and/or InDesign or similar photo editing and design programs preferred
Photography and video editing preferred
Ability to track budgets and financials
Knowledge of brand campaigns and social media channels
Successful Background check
Are you interested in this exciting opportunity? Please apply!
Staff - Regular
Full Time/Part time
Please visit " Why Carnegie Mellon " to learn more about becoming part of an institution inspiring innovations that change the world.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.