Responsible for the management of multiple safety and sensing products with strong emphasis on being able to gather, define and validate product's requirements with customers and other stakeholders and manage these product requirements throughout the lifecycle. Also, responsible for the product planning, promotion and product life cycle management. Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing. Monitors the development of business plans, managing lifecycles, and product positioning in the marketplace. Reduces broad concepts and business strategies into structured product marketing plans. Overseas market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies. Interacts with engineering, manufacturing, and sales to enhance existing product (s) or product line(s).Leads new product definition and business plans with joint departments. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
Understand target users' needs and business problems and use this to define the product strategy and roadmap with strong emphasis on delivering measurable customer usability.
Build an understanding of complex problem domains and their constraints relative to the product line. Accordingly, develop short and long range business plans for product line consistent with market needs and corporate strategic plans. Business plans may relate to an entire new product, new product feature or new function.
Determine the total market (domestic and international) and available market for the product line to justify investment and to measure whether you are meeting market share objective. Understand and document the competitive landscape and prioritize product features to gain advantage in the market.
Gather product's customer / market requirements from all global regions and from disparate sources. Collaborate with product managers, engineering and other stakeholders to build an idea for a feature, function, or product to address these market requirements and our business objectives. Use this information to create detailed and validated customer centric market requirements.
Lead the definition of the product's customer values to be used in the development of the commercial messaging for the product launch artifacts, trade shows material and other commercial opportunities.
Provide strong leadership in decision making, problem-solving, and the execution of projects that involve cross-functional and cross-business teams to ensure successful product line business performance
Champion innovation in product line by creating both product differentiation, attachment opportunities and increasing our company intellectual property portfolio, while being a thought leader.
Product life cycle management including initiation of product improvements, enhancements, approval of change notices and product obsolescence consistent with Business Plans.
Support to provide a 0-5 year market focus of strategically critical product line(s) working in collaboration with the product business manager, peer product managers and stakeholder business units.
Builds long lasting relationships with internal and external customers to gather requirements through formal and informal voice-of-the-customer activities and to validate product concepts.
Defines, clearly documents, and communicates market and customer requirements through interactions with project teams, business teams, and other departments to maximize market success.
Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Bachelor's degree in Engineering or equivalent.
Typically requires a minimum of 8 to 12 years related experience.
Experience with development and/or implementation of industrial automation or similar highly technical products that combine hardware and software.
Knowledgeable and experienced in functional safety is preferred.
Studio 5000 Logix Designer and Integrated Architecture experience and working in an agile development environment is a plus.
The above statements are intended to describe the general nature and level of work being performed by people assigned to the job. They are not intended to be an all-encompassing list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodations to essential functions of the job will be made if appropriate.
Rockwell Automation is an Equal Opportunity Employer.
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
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