Digital Marketing Email Specialist, Digital Marketing Initiatives
Location: New York, New York
Internal Number: 518187
Job Type: Officer of Administration
End Date if Temporary:
Hours Per Week: 35
Reporting to the Associate Director, Digital Platform Strategy, the Digital Marketing Email Specialist will work closely with partners within the Office of Alumni and Development (OAD), strategizing around appropriate content and audiences, acting as a curator, creator, and editor, and ultimately be responsible for coordinating and delivering on multiple email projects at any given time. The Specialist will manage the planning, creation, and execution of alumni and development emails centrally and for several schools and programs of Columbia University using the Salesforce Marketing Cloud platform. The Specialist will be an email subject matter expert and also serve as a primary facilitator in elevating the digital acumen of other digital marketers across OAD through trainings and knowledge-sharing sessions.
This role reports into the Digital Marketing Initiatives (DMI) unit within the Office of Alumni and Development and works closely with Annual Fund Programs (AFP) and the Columbia Alumni Association (CAA) Marketing teams. The DMI team seeks to implement a unified strategy that focuses on both increasing alumni engagement scores and increasing donor count/retention. The unit oversees broad-based alumni and development communications across multiple channels, online programming and engagement, and is a leader in implementing and using enterprise-level technology shared across the organization.
Responsibilities include, but are not limited to the following:
Serve as a Salesforce Marketing Cloud expert, leading email strategy implementation, project management and platform operational support to increase audience engagement and conversion effectiveness for central business units and multiple school partners
Collaborate with interdepartmental teams to promote the adoption of marketing automation and journey campaign tools that enhance efficiency and quality of processes
Write and edit compelling copy tailored for a variety of topics covering events, initiatives, cultural happenings as well as alumni and donor milestones across the University
Develop and implement test & learn email strategy utilizing analytics, timing and industry best practices, to optimize clicks, opens and conversion performance metrics
Lead internal email marketing training sessions, developing support materials for partner onboarding and continued learning
Serve as a strategic thought partner for schools and units, providing proactive data driven recommendations for multiple business use cases
Prepare relevant email reports for marketing campaign debriefings
Edit assets to ensure adherence to the internal style guides and comprehensibility
Performs additional digital duties and special projects as required
Bachelor's degree and/or its equivalent required, including a minimum of 2 years of related experience Minimum of 2 years of experience in executing mass email marketing. Proficiency in Microsoft Office and Google G suite (Gmail, Google Docs, Google Drive, etc) required. Proficiency in HTML and CSS required. Proficiency with basic image manipulation and graphic design experience with Adobe Photoshop/Creative Suite required. An interest and/or an eye for digital design a plus. Knowledge of major email platforms r enterprise-level solutions (especially Salesforce Marketing Cloud). The ideal candidate is a self-starter that is deadline-driven with a conscientious attention to detail. Excellent organizational and verbal and written communication skills. Must be able to handle confidential information with excellent judgment and discretion. Must have a commitment to exceptional customer service and quality.
Work experience in higher educational institution, or other complex organization, highly preferred. Facility with online tools and resources?? interest in exploring and experimenting with new platforms?? ability to learn quickly and be flexible when working in the digital space.
Ability to juggle a large volume of changing information, projects, requests, and priorities. Demonstrated use of consumer personalization tactics with comprehension of audience segmentation and consumer lifecycle communication funnels. Ability to work well with other units, volunteers, and colleagues?? a genuinely collaborative personality. Proactive in client management, ability to problem-solve, and work with diplomacy and efficiency in a high-demand, fast-paced environment.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.