Rallysport Direct is looking for its next social media enthusiast to join our team as a Social Media Marketing Manager (Paid Media).
The Social Media Manager is responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company. Additionally, the Social Media Manager will be required to collect and review social media data to develop more effective campaigns, as well as enhance the company brand and build strong online communities through various social media platforms. This position requires one to be self-directed and highly organized as it will play a critical role with helping shape the brand narrative internally and externally.
Where you’ll spend your time:
Partner with Director to develop and implement content strategy and own monthly editorial calendar for all social channels
Generate and curate content for social media platforms, web pages, blog posts and other mediums ensuring that all content is aligned with the social and marketing voice
Monitor all social media activity and manage negative conversations using social listening tool
Identify trends, relevant news and other opportunities in the social media space, helping to increase RallySport Direct’s brand voice and sustain brand affinity and loyalty
Maintain awareness and understanding of emerging social media platforms and best-in-class tactics being used by others, as well as look for opportunities to innovate
Analyze campaign and activation results and determine audience behavior and engagement to ensure that insights are integrated into current and future strategies, as well as develop frameworks to help refine our social media strategies
You will leverage social listening insights and other research inputs to optimize the social strategy across channels and to influence future social content and messaging strategies
Interact daily with our customers on Instagram, Facebook, and Twitter answering comments and inquiries
As designated, may represent RallySport Direct as a spokesperson in an on-camera capacity
Occasionally attend trade shows or conferences (1-2 per year)
Other duties and responsibilities as needed.
You have / Are:
Bachelor’s degree in Marketing or related field plus 3-5+ years of experience developing and executing social media marketing
Proven experience in growing social audiences
Excellent knowledge of Facebook, Twitter, Instagram,TikTok and other emerging social media platforms
Strong understanding of social media KPIs and social media reporting platforms
Strong organizational and time-management skills
Ability to balance your creativity while being goal and metrics driven
Proficient with posting tools like Sprout
Photography skills and proficiency in Photoshop a plus
Passion for and knowledge of Subaru's a plus
Competencies below are typical company competencies but can be higher or lower based on position.
Achievement Oriented – focusing your efforts on achieving high quality results
Passion for Teamwork – you work with others to help them achieve their personal and the organizational goals; you celebrate your wins with others and realize when the company falls short, you fall short and look for ways to succeed
Exemplifying Integrity – treating other fairly, honestly, and respectfully; furthering the integrity of the organization and its relationships of trust within your own teams, customers, and the broader community
Must be able to adhere to attendance policies and attendance requirements.
A team of automotive enthusiasts who have a drive for customer service and sales, as well as leadership who have a passion for the off-road industry, are driven, successful, and willing to help mentor and teach those who have the same passion
Excellent Benefits including medical, dental, vision, company paid life, accidental plans, Paid Time Off (2 weeks, 1st year), employee discount on products and more
401(k) plan with company match effective after 90 days of service with "immediate vesting"
Aftermarket Performance Group (APG) is a fast-growing leader in the automotive aftermarket industry. The company is made up of multiple divisions focused on the wholesale distributor and direct-to-consumer segments within diesel performance (Premier Performance Products, TruckTech), jeep and off-road (Northridge4x4), compact performance (RallySport Direct, JB Autosports), and gas segment (Stage 3 Motorsports).