Job Summary: The Marketing & Communications Manager is responsible for developing and implementing strategic marketing and communications plans and campaigns for a department, college, or division.
Additional Department Summary: Develops and implements strategies for the successful marketing of degree and non-degree programs and courses through Online Learning within the College of Continuing Studies. Assist the Director and other program managers with the marketing of all programs courses and services offered through the Division. Requires active knowledge of the full complement of marketing services including market research, development of marketing plans/strategies, electronic marketing, advertising, promotion, public relations, direct mail, production and evaluation/tracking of marketing outcomes. Responsible for program management of a number of continuing education programs delivered by the Division.
Required Minimum Qualifications: Bachelor's degree and three (3) years of marketing, public relations, communications, or advertising experience; OR Master's degree and one (1) year of marketing, public relations, communications, or advertising experience.
Skills and Knowledge: Ability to conduct market analysis, develop marketing strategies and materials, and develop academic and non-academic programs. Strong verbal, writing, planning and organizational skills. Proficiency in the use of a personal computer to include word processing required.
Preferred Qualifications: A master's degree in communications, marketing, or other business related field and three years of professional experience is preferred.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. "EEO is the Law" Poster
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