The healthcare industry is changing rapidly with several market dynamics significantly impacting the patient care continuum. Among these dynamics is ‘Consumer Empowerment’ and the increasingly proactive role patients are taking in the management of their healthcare. Boston Scientific sees this as an exciting opportunity to ‘Advance Science For Life’ by developing important new digital capabilities to meet these new demands of the patients we are committed to serving.
These digital capabilities also provide new tools for companies to more efficiently and effectively plan, execute and optimize marketing engagements and better serve customers and patients with relevant information and services. The digital revolution has also provided marketers with unprecedented volumes of customer and patient data ready to be harnessed for customer-centric engagement and commercial competitive advantage.
Examples of roles within Digital Marketing include:
Digital Marketing Manager: lead digital initiatives for our Direct to Patient (DTP) campaign. Create best-in-class digital marketing programs that align with the overall marketing and communications objectives. Qualified candidates will be on the cutting-edge of today's digital marketing ecosystem, including technology, media capabilities, measurement, and innovation. They will be naturally curious and an inability to settle for the status quo within their campaigns.
Global Marketing Automation Manager: a change champion, responsible for leading the planning, adoption, and best practice usage of Boston Scientific’s new marketing capabilities with the Salesforce platform and adjacent technologies, supporting BSC’s omnichannel vision and Closed Loop Sales & Marketing (CLSM) strategy. Successful candidates will have proven experience aligning Sales and Marketing processes, people, and technology to support transformative businesses strategies.
We have six divisions located within the US in MA, MN and CA. Some positions offer the opportunity for a hybrid or remote working schedule. You can learn more about our open roles on our Marketing Careers page.
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