OFFICIAL TITLE: Director of Marketing SUPERVISION RECEIVED: Assistant Vice President of Communications and Marketing SUPERVISION EXERCISED: Assistant Director of Web & Digital Communications; Staff Associate for Brand & Campaign
General Statement of Duties: Under the leadership of the Assistant Vice President of Communication and Marketing, the Director of Marketing supports Worcester State University's efforts to position itself as a source of academically excellent degree programs in crowded local and regional markets. The Director is responsible for establishing and maintaining relationships internally with students, directors, deans, department chairs, vice presidents, and assistant vice presidents, and externally with marketing/advertising agencies, vendors and contractors.
The Director leads the marketing team and its activities including website, social media, and media-buying strategy, digital and collateral design, and metrics analysis. This position works closely with undergraduate, graduate and continuing education admissions and retention teams, Athletics, University Advancement, and Publications and Printing designers. The marketing team and Director are housed in the Office of Communications and Marketing department which is under the Enrollment Management division.
(E) = Essential
Worcester State University is an Affirmative Action/Equal Opportunity Employer which seeks to reflect the diversity of its community.
It is the policy of Worcester State University that all employees be vaccinated against COVID-19 before they begin employment. Proof of the COVID-19 vaccine is required of all individuals hired by WSU, to be verified after an offer of employment has been made, and as part of the background check process. Prospective employees may submit a request for exemption based on a religious and/or medical basis, to Human Resources.
The firm annual salary range for this full-time, benefited APA position is: $85,000 - $95,000.
All applicants must apply online at worcester.interviewexchange.com
Expected documents for submission include a cover letter, resume, and a list of three professional references with contact information. Applicants must complete the National Student Clearinghouse Authorization form or submit the official transcript of highest degree.
All information that can be uploaded to one's e-account should be done so by the applicant; information which cannot may be faxed to 508-929-8169 or emailed to [email protected], or may be sent to the following address:
WORCESTER STATE UNIVERSITY is a vibrant public university located in the residential west side of Worcester, Massachusetts, the second largest city in New England and home to 38,000 college students at more than a dozen colleges and universities. Situated on a compact 58-acre campus, the University offers 50 undergraduate and graduate academic programs to more than 6,400 students annually. The Princeton Review ranks us as one of the 75 "Best Value" public colleges in the country, as well as a "Best in the Northeast" college.