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Sr. Manager Digital Marketing
The Senior Manager, Digital Marketing is responsible for developing strategies and managing all digital acquisition programs to generate significant, highly qualified traffic. This position oversees digital programs which meet key business objectives and goals across the consumer decision journey (awareness, consideration, conversation, advocacy). Driving new customer acquisition through a variety of digital platforms with a focus on optimizing acquisition and traffic metrics. Overall goals include optimizing response metrics, ensuring all marketing messaging is brand consistent, relevant and competitive within our industry. Leverages web analytics and retail data to assess, understand and communicate the success and profitability of digital campaigns.   Essentia


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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