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Business Analyst (Campaign Marketing)
The Marketing automation consultant would be responsible for: ?? Responsible for business requirements, functional design, customer journeys design, configuration, testing, training and implementation of SFMC Work with business stakeholders to identify use cases to be implemented using SFMC. Execute those use cases Develop and execute conversion plan for marketing email and SMS communication from legacy system to SFMC Responsible to guide and deliver integration of SFMC with other MarTech tools like Adobe and AppsFlyer Set up campaign efficiency benchmarks, ensure right measurement and tracking is available for campaigns. Create and maintain metrics reports and dashboards on marketing activities to measure campaign effectiveness an


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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