Global Marketing Brand Manager - Disruptive Brands Incubator
Location: Racine, Wisconsin
Internal Number: 17503
This role of Marketing Brand Manager - Disruptive Brand Incubator is in SCJ's Global Marketing team. This role is responsible for accelerating growth (sales/share/profit) through the development of organic brands.
SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid(r), Glade(r), Kiwi(r), OFF!(r), Windex(r), Ziploc(r) and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals.
Essential Duties and Responsibilities:
As a Brand Manager, Disruptive Brand Incubator, the primary focus will be to disrupt the Pest Control, Home Cleaning, and/or Air Care categories
Identify the best opportunities for disruption via new brands through analysis of trends, category insights, competitive threats, limitations within SCJ's existing portfolio, etc. Collaboration with agency partners will also be critical to success.
Build a new brand - quickly. Create and execute a plan to bring the opportunity to life with products, positioning and packaging.
Set the strategy and collaborate with commercial teams to deliver a winning go-to-market plan
Lead the development of a bold creative campaign, along with our agency partners
Required Skills / Experience / Competencies:
Bachelor's degree and 5+ years of relevant experience
Preferred Skills / Experience / Competencies:
Demonstrated ability to thrive in ambiguous situations, challenge conventional wisdom, approach work with confidence and curiosity, and prioritize action over precision
Excellent ability to work with cross functional teams - to influence them, push them, encourage them, listen to them, celebrate them, trust them, and unleash them to do what they do best. Teams typically include RD&E, CIBA (Consumer Insights & Business Analytics), Design, Legal, GSARA (Regulatory), Product Supply.
Passionate and opinionated - has a well-formed point of view on everything from the best candy bar to the next big trend in home cleaning
Insatiable curiosity for brand, advertising, and start-up stories and trends, evidenced by frequent consumption and incorporation of external lessons/practices into work engagements
Loves to tinker - with processes, products, and language - because they enjoy it and it helps produce continuous improvement
Acknowledges tradeoffs, takes calculated risks, and owns outcomes. Celebrates action and results (including failures!) more than meetings and PowerPoints.
Strong willingness to figure out something they don't understand, simplify complex situations, and remove barriers by challenging assumptions and recommending alternative courses of action
Ideally has prior global CPG experience, eCommerce experience, and/or experience working with marketing commercialization teams across countries
Proven project leadership capability and propensity to grow within brand management roles
SC Johnson & Son, Inc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, marital status, pregnancy, sexual orientation, ancestry, genetic information, or any other characteristic protected by law.
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to[email protected]. All qualified applicants are encouraged to apply. Download theEEO is the Law poster f or more information.
SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, KIWI®, OFF!®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Come join us and make an impact through iconic global brands. GO FURTHER WITH OUR FAMILY™