ADMISSIONS & MARKETING DATA MANAGER, School of Law
Location: BOSTON, Massachusetts
Internal Number: 1922
The Admissions & Marketing Data Manager is responsible for data collection, analysis, and reporting for the law schools marketing, admission, and enrollment operations for its LLM, masters degree, and certificate programs, and for supporting the various tools and technologies such operations require. They manage the electronic application process for all candidates and maintain individual candidates application, financial aid, and admission records, performing all necessary database functions. They also develop and maintain predictive admission and financial aid models to inform enrollment management strategies. Additionally, the manager analyzes and synthesizes data and analytics for other digital applications that support the law schools overall marketing and communication strategy, such as the website and marketing automation tools, and helps troubleshoot and resolve technical issues related to marketing and recruitment technology solutions. They also train department staff and student workers on the proper use of database and technology systems, and assist with web content updates, email correspondence, and recruitment activities as needed.
5-8 years of relevant experience required; experience in higher education admissions or marketing strongly preferred.
Demonstrated knowledge of data analytics and reporting, with the ability to synthesize data, draw conclusions, and provide actionable insights.
Experience using historical data to project future results and forecast enrollments and revenue.
Proficient with technology, particularly database systems; data analysis and reporting tools, such as Tableau or Microsoft Power BI; and marketing technology solutions, with the ability to learn new systems swiftly.
Must have excellent organizational, analytical, and problem-solving skills, as well as solid communication, customer service, and interpersonal skills.
Strong attention to detail and the ability to multitask is required.
Advanced knowledge of Microsoft Excel and Google Analytics preferred.
This position is eligible for Boston University's generous benefits package including health, dental, life insurance, tuition remission, paid time off, and so much more!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.