Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Our Neuromodulation business is an area of expertise for Abbott. This business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. Our Solutions include Proclaim (TM) XR SCS System, the #1 Spinal cord stimulator on the market, Proclaim (TM) DRG Neurostimulator, the only FDA approved DRG therapy and a market leader in radiofrequency ablation therapy, Abbott RFA. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum. Our deep brain stimulation technology for progressive diseases help people manage their Parkinson's disease and essential tremor symptoms, steering away from side effects.
Our team in Austin, TX is seeking an experienced, high caliber Senior Specialist, Marketing Communications for the Neuromodulation Division a Fortune 200 Company. The ideal candidate will help lead communications strategy, execution, and dissemination of product marketing campaigns across multiple channels and geographies to enable sales and build the Abbott Brand. This role's success is built upon the ability to demonstrate an understanding of the business, product, customer, distribution channels, and competitors while applying their perspective and expertise in marketing communications to execute global plans. This position will support the Chronic Pain and Movement Disorders franchises.
WHAT YOU'LL DO
Lead the development and execution of measurable, omnichannel communications strategies and campaigns globally to support the commercialization and drive sales.
Establish clear goals, developing metrics (KPI) to determine effectiveness
Be responsible for (monthly or quarterly) data reports and updates that encompass budget and measurable results
Develop a deep understanding of the marketing business plans, Abbott Neuromodulation products, and the diseases these solutions address, and the customers and patients who benefit from solutions.
Partner and help develop and maintain a deep understanding of the nuances of different global geographies and selling divisions to ensure communications campaigns enable all sales organizations
Lead global product messaging and positioning guide creative campaign development.
Partner to create and execute campaigns in specific geographies, such as the U.S., Europe or Asia
For all print and digital collateral and support materials, maintain appropriate compliance usage and adequate inventory to support internal and external customers.
Partner and collaborate with outside agencies/vendors to ensure initiatives meet expectations.
Collaborate closely with peers in Marketing Services, PR, and Corporate Communications to align on product launches, campaigns, process, strategies, best practices, and efficiencies
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelor's degree in Communications, Journalism, Advertising, Marketing, Public Relations or equivalent work experience.
4+ years of progressively more responsible work experience in the field of marketing communications and the industry of medical device, advertising, pharmaceutical, healthcare, or another similar field
3+ years of experience managing vendors and contract support
Experience managing a budget encompassing campaign finances
Experience working with a global brand and collaborating on campaigns that are for different geographies, including U.S., Europe, and Asia
Track record of delivering measurable, successful omnichannel communications campaigns.
Ability to analyze campaign metrics and outcomes to inform and implement campaign course corrections as needed
Ability to manage multiple projects in a fast paced environment
Comprehensive personal computer skills including demonstrated spreadsheet, PowerPoint, word and database management experience.
MBA or master's degree in communications
Knowledge of digital strategies in regulated industries
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
A fast-paced work environment where your safety is our priority (Include for Manufacturing roles only)
Production areas that are clean, well-lit and temperature-controlled (Include for Manufacturing roles only)
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.