Sales and Marketing Manager, Catering and Conferences
Location: Ashland, Ohio
Internal Number: 1303
The Catering and Conferences Sales and Marketing Manager will work directly with clients and potential clients to secure their business and plan events. This position will also work with internal AU client to generate BEOs for their events. This position also works with the Auxiliary Services departments to generate marketing content for Catering, Student Dining, and the Campus Store.
Lead venue tours with prospective clients.
Initiate and complete all sales follow up for all leads including emails, calls, and reminders.
Responsible for generating all food, beverage, linen and décor details for booked events.
Responsible for all upsells and upsell programs including décor, fresh flowers, all-inclusive packages, and Eagle Custom Merchandise.
Responsible responding to all digital leads including via email, wedding wire, and other online databases.
Attend bridal shows to sell AU Catering Services and Venues..
Default event supervisor when one is needed based on multiple events in one date or more events in one week than hourly supervisors can work.
Work with GM and Chef to plan details of AU hosted special events such as Easter, Mother's Day, YMBC Ladies Night, and the Eagler Golf Outing.
Work with General Manager of Catering and Conferences to create new menus, packages, and brochures, including pricing.
Generate all internal supply orders and maintain the supply order google form with new items and update pricing annually.
Create marketing materials and campaigns for all catering special events, menus, brochures, and social media content. Including Easter Brunch, Mother's Day Brunch, and the Eagler Golf Outing.
Manage Catering website.
Manage Catering Instagram and Facebook.
Run student secret shopper program every spring for Eagles Nest, Convo, Schar Café, Tuffy's, and COBE Café.
Oversee PR releases for Auxiliary Services.
Oversee PR and Marketing Intern for Auxiliary Services.
Design and deploy both digital and print flyers for Student Dining, Eagles Nest, and Campus Store special events.
Ashland University, ranked in the top tier of colleges and universities in U.S. News and World Report’s National Universities category for 2017, is a mid-sized, private university conveniently located a short distance from Akron, Cleveland and Columbus, Ohio. Ashland University places great emphasis on the importance of each individual. The phrase “Accent on the Individual” has been our motto for many years and, hopefully, characterizes well the nature and content of the campus environment. It means that our concern for the student extends beyond ensuring a quality education in the classroom and laboratory to include a commitment to provide a stimulating and supportive environment in every respect.Translating the ideas of our Mission Statement into the realities of everyday life is the responsibility of each Ashland University employee. These ideas must be evidenced daily in the classroom, residence halls, each teaching site, on the playing fields and in our interaction with others. It should be the goal of each Ashland University employee to ensure that our Mission Statement is not merely words on paper but a true reflection of who and what we actually are and intend to be in the future.