Assistant Director of Marketing and Digital Engagement
Location: Chestnut Hill, Massachusetts
Internal Number: 5315
Boston College Introduction
Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,445 full-time undergraduates and 5,125 graduate and professional students. Ranked 35 among national universities, Boston College has 878 full-time and 1,201 FTE faculty, 2,750 non-faculty employees, an operating budget of $1.2 billion, and an endowment in excess of $2.8 billion.
Assistant Director, Marketing and Digital Engagement
The Boston College Career Center, a unit of the Division of Student Affairs, is accepting applications for a full-time Assistant Director, Marketing & Digital Engagement .
Working with the Associate Vice President for Student Affairs and the Career Center leadership team, the Assistant Director of Marketing and Digital Engagement manages the overall marketing and digital engagement strategy for the Career Center. The Assistant Director will work to increase the connection of the Career Center to various constituencies (e.g., students, campus partners and external partners) through the creation and delivery of engaging content that reinforces our work to ensure career discernment and career readiness are integrated throughout the student experience. Additionally, the Assistant Director also must be genuinely committed to engaging in meaningful dialogue and pursuing action that will improve social and racial justice.
The Boston College Career Center is the centralized career office for approximately 9,000 undergraduate students and 5,000 graduate students at Boston College. Our goal is to empower all Boston College students to lead meaningful personal and professional lives. We work closely with a broad array of partners to ensure that vocational discernment and career readiness are a university priority and work to integrate career development across the student life cycle.
* Design and implement the overall marketing and digital engagement strategy for the Boston College Career Center.
* Oversee brand management through unified messaging and visuals, ensuring that all developed materials and communications are consistent with the brand guidelines for the Career Center and University.
* Set strategy and produce content for the various communication and digital engagement channels used by the Career Center (email, blog, website, social media, etc.)
* Analyze and leverage data to make informed decisions and find the most effective methods of engaging target audiences.
* Collaborate with the internal diversity, equity, and inclusion committee to develop and implement an inclusive communications strategy that focuses on increasing engagement among students from underrepresented backgrounds.
* Support Career Center team with promoting signature programs and events to relevant audiences.
* Act as primary liaison between Career Center and Office of University Communications.
* Manage the marketing budget, ensuring responsible allocation.
* Supervise and mentor student marketing assistants.
INTERESTED APPLICANTS SHOULD SUBMIT A COVER LETTER AND RESUME OF RELEVANT EXPERIENCE.
Full-Time Equivalent Hiring Range: $57,850 to $72,300; salary commensurate with relevant experience.
* Bachelor's degree * Two or more years of professional level experience in marketing/communications having demonstrated success producing effective marketing materials, both print and digital. * Appreciation and understanding of the value of a Jesuit, Catholic Boston College education to prepare students for a life of purposeful work. Commitment to working with diverse populations (e.g. AHANA, LGBTQ, first generation). * Exceptional interpersonal communication (written and oral) and organizational skills * Proven ability to manage multiple projects, assess and shift priorities, and adapt to a rapidly changing environment. * Ability to write and design clear, concise, and compelling material targeted to diverse audiences. * Knowledge of and experience working with web development and web maintenance best practices. Proficiency with Google Analytics is a plus. * Experience setting social media strategy and managing social media outlets. * Experience managing email marketing campaigns. * Proficiency with graphic design software, including Adobe Creative Suite. * Proficiency with Microsoft Office and Google Suite. * Experience with video production is a plus.
Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:
Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, Dental, and Vision Insurance
Low-Cost Life Insurance
Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
Boston College conducts background checks including education, and verifies COVID-19 vaccination as part of the hiring process.
Boston College is an Affirmative Action/Equal Opportunity Employer and does not discriminate on the basis of any legally protected category including disability and protected veteran status. To learn more about how BC supports diversity and inclusion throughout the university please visit the Office for Institutional Diversity at https://www.bc.edu/offices/diversity .
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both teaching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.