The Marketing Specialist strategically utilizes multi-channel media and marketing tools to advance TCU’s brand, messaging and visibility among target audiences in alignment with the university’s strategic plan and goals. Primary areas of focus include developing content, executing marketing strategy, and managing partner relationships. A content marketing-savvy strategist, the Marketing Specialist plays a key role in identifying, crafting, and promoting reputation-defining and audience-appropriate content for assigned projects.
Duties & Essential Job Functions:
1. Assists in developing marketing and content strategy plans for assigned units/initiatives to advance strategic goals of TCU and its sub-brands. 2. Serves as the project lead and marketing counsel for assigned units by building productive partnerships and translating unit needs into marketing deliverables. 3. Liaises with the web and graphic design teams to execute projects and achieve goals. 4. Works with the Project Manager and within the project management system to ensure on-time delivery. 5. Supports the Director of Marketing in facilitating external branding, filming, and photography requests. 6. Writes high-quality, targeted and coordinated content rooted in the university's strategic priorities; continually integrates and expresses the TCU brand identity across multiple platforms. 7. Serves as a member of assigned groups and contributes to the development and distribution of key brand messages and content that aligns with short- and long-term marketing goals. 8. Guides content strategy activities for select web projects, including identifying audiences, mapping desired user flow, advising on site map structure and setting KPIs. 9. Assists with tracking campaign performance and creating reports. 10. Performs regular research on marketing trends, emerging technologies and target audiences. 11. Supports marketing-related initiatives such as email drip campaigns and environmental graphic messaging. 12. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor’s degree in marketing, advertising, public relations, communications or related field of study. • Three years of relevant work experience or an equivalent combination of education and experience.
Preferred Education & Experience:
• Experience in a higher education or marketing agency setting.
• Skilled at writing and editing with demonstrated proficiency in the use of AP style. • Ability to “write to an audience” and adopt the style, tone and voice of TCU’s various content types. • Skilled at managing projects and able to work across multiple divisions and on multiple projects. • Ability to build and manage productive relationships with senior leaders, peers and vendors. • Knowledge of content marketing concepts and branding principles. • Skilled at analyzing data, reporting results and making informed recommendations for improved efficiency and performance. • Ability to confidently recommend creative approaches and solutions to problems. • Ability to work independently and as part of a team.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information. • Able to speak (enunciate) clearly in conversation and general communication. • Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions. • Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. • Lifting and moving objects and equipment up to 10 lbs.
• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours. • There are no harmful environmental conditions present for this job. • The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
TCU is all about the experience. This is a place where students learn how to adapt to whatever the future might bring, develop critical thinking skills and expand their creativity. With a choice of rigorous academic programs in 130 undergraduate areas of study, 61 master’s level programs and 24 areas of doctoral study, Horned Frogs have opportunities to search for meaning and examine values, yet graduate well-prepared for professional accomplishment. Whether in the fine arts or business or engineering, Horned Frogs can develop their full creative potential here. For example, both MBA and undergraduate students at the Neeley School of Business benefit from an experience ranked at the top by Bloomberg Businessweek and U.S. News & World Report — not in spite of, but because of, the focus on the individual. At TCU, professors love being in the classroom. These mentoring teacher-scholars also conduct well-published, leading-edge research, often with undergraduates at their sides. Horned Frogs live, learn and play 24-7 in a 277-acre setting in a vibrant city. They work out in state-of-the-art recreation facilities, catch Big 12 NCAA athletic competition and participate in 200+ organizati...ons, all without leaving the campus. That’s when they’re not providing thousands of hours of volunteer service to their community, interning in New York or LA, practicing journalism in Washington, D.C., experiencing international business in China or perfecting Spanish in Seville. It’s how Horned Frogs are learning to change the world.