Loyola University Maryland is seeking a motivated Digital Marketing Specialist to oversee day-to-day media buying and management for the University under the supervision of the Associate Director of Strategic Marketing. The Digital Marketing Specialist will work as a member of a strong Marketing and Communications team to increase engagement and enrollment, support the brand, and enhance the reputation of the university. Applicants should be experienced in digital marketing and traditional media buying including campaign planning, execution, management and optimization, tracking, and analysis. Strong preference for candidates with direct experience using Google Ads, Google Analytics, Google Data Studio (or similar reporting dashboards), Paid Search (SEM), and Social Media Marketing. The candidate should be a motivated self-starter who is organized, detail-oriented, able to juggle multiple priorities, learn new technologies and approaches, and work well as a member of a creative team.
Successful candidates for any staff, faculty, or administrative position at Loyola University Maryland will be subject to a pre-employment background check. Loyola University Maryland requires that all faculty, staff, and administrators receive COVID-19 vaccination unless exempted for medical or religious reasons in accordance with University policy.
Loyola University Maryland is a Jesuit, Catholic university committed to the educational and spiritual traditions of the Society of Jesus and to the ideals of liberal education and the development of the whole person. Accordingly, Loyola inspires students to learn, lead, and serve in a diverse and changing world. Loyola’s beautiful, historic Evergreen campus is located in Baltimore, and its graduate centers are in Timonium and Columbia. Loyola enrolls 4,000 undergraduate and 2,000 graduate students across the Sellinger School of Business and Management, the School of Education, and Loyola College of Arts and Sciences. Founded in 1852, Loyola is one of 28 Jesuit colleges and universities in the United States and the first to bear the name of Saint Ignatius Loyola, founder of the Society of Jesus.