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If you???re looking for a career where you can make a real impression, join HSBC and discover how valued you???ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high calibre professional to join our team as a Marketing Manager.
The Digital Acquisition function in Marketing focused on driving customer and product acquisition through digital channel.
This role is responsible for supporting the delivery of key digital marketing performance metrics for Hong Kong. This will require close collaboration with cross-functional team with Digital sales, Product owners, Marketing, Digital channels owners, Digital channel operations, Regional Digital Acquisition and Data & Analytics teams.
Key responsibilities would include (but is not limited to):
Drive digital marketing strategy via digital media across social, programmatic, search engine and partnerships to bring in leads and conversions down the digital funnel to achieve sales targets
Use data driven insights to improve customer experience and drive step change in key performance metrics
Drive the automation of reporting, tracking for digital marketing performance together with D&A
Keep abreast of new Digital Marketing ideas and consider potential application across different segments for WPB
Manage the Budget for Performance Marketing and track the weekly performance to ensure Sales target are being met??
Support the achievement of key strategic objectives for WPB Marketing
Responsible for establishing agreed strategies with stakeholders in the design and implementation of activity
Responsible for obtaining buy-in from and influence senior management and stakeholders for all key initiatives, commitments, changes including requirements, quality assurance plans, budget, schedule, scope, risk mitigation and contingency plans
Experience in digital sales and/or digital marketing roles
Strong digital marketing knowledge with background in digital business and Marketing Technology development
Familiarity with ad-tech platforms including Google, Facebook, Linkedin
Strong commercial orientation with the ability to leverage data and analytics to gain insights
Sound knowledge of Retail Banking and Wealth products
Highly effective communicator with excellent interpersonal skills
Excellent relationship building and senior stakeholder management skills
Able to influence engage and lead in a positive inspiring manner
Able to operate effectively in a complex matrix driven environment
Respectful of different cultures, working with colleagues from across the region and globally
Fluent in written and spoken Chinese and English
Postgraduate education preferable
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Issued by The Hongkong and Shanghai Banking Corporation Limited.