Strategic Marketing Planner, Audit & Assurance (A&A) National Life Sciences Healthcare and New England Manager
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our ME team to see how we Deloitte differently.
The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.
Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
Work closely with the business Chief Marketing Officer (BCMO), senior SMPs, in-house Green Dot Agency (GDA) and business stakeholders to develop strategic marketing plans and associated campaigns in support of Audit & Assurance (A&A) Life Sciences Healthcare (LSHC) and New England local market business priorities. This includes advising on how best to activate marketing campaigns and messaging.
Ensure synergy with other Audit & Assurance campaigns and recommend market specific activities as warranted.
Develop an in-depth understanding of targeting dynamics relative to A&A LSHC and New England local market business objectives.
Understand the LSHC market landscape for sponsorship and association opportunities; be knowledgeable about partnership opportunities
Understand competitive landscape and marketing activity
Collaborate with regional marketers to maximize local industry opportunities and deliver marketing programs in locations with high industry concentration
Share knowledge and collaborate with Green Dot marketing to increase the effectiveness of campaigns
Collaborate across Marketing Excellence and other enabling areas in support of campaign activities and tactical management including:
Support the development of strategic briefs (business cases) for potential marketing campaigns as well as leadership approval process
Help manage the overall portfolio of campaigns and activities, plan and manage budgets to ensure proper prioritization and utilization of resources in conjunction with the GDA
Define metrics and KPIs to assess campaign success, activity and channel levels to inform future tactics, liaising with the GDA
Provide marketing support for assigned audit target accounts
For New England local market:
Ensure synergy with Audit & Assurance national campaigns and recommend market specific activities as warranted.
Develop an in-depth understanding of New England market dynamics:
Become an expert in goals and opportunities in support of National Audit & Assurance strategy
Understand New England market landscape for local chapters of National Relationships (e.g. FEI); be knowledgeable about local partnership opportunities, e.g. law firms
Understand competitive landscape and marketing activity in local market
Understand high priority industries in the local market and partner with Audit & Assurance and Green Dot Industry marketing to maximize local opportunities
Share knowledge with National A&A and Green Dot marketing to increase the effectiveness of campaigns
Bachelor's degree in marketing, journalism, communications, or related field
Minimum 10 years of experience in an advertising agency, marketing firm, public relations firm, or internal marketing department
Experience creating and implementing fully integrated marketing plans
Ability to be consultative and collaborative with individuals across the organization
Outstanding verbal, written, and collaboration skills
Highly creative and innovative
Strong ability to think strategically
Desire to work in a team environment
Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.