Responsible for developing and leading the implementation of marketing, communications and/or digital engagement plans and projects for assigned internal stakeholders, lines of business, and/or functional departments to advance and achieve Geisinger's strategic priorities and business objectives. This position focuses on Geisinger Health Plan business. Leads planning, research, and analysis to develop a comprehensive marketing/communications/digital engagement strategy for internal clients. Uses analytical and critical thinking to interpret data to understand and respond to industry and market trends as they relate to relevant clients. Monitors and evaluates plan performance to ensure annual targets are achieved. Establishes effective relationships with internal clients to work toward a shared strategy and set of business goals through collaboration, partnership, and cooperation. Leads a matrixed, cross-functional team of marketing, communications, and digital engagement experts to implement their plans.
In partnership with clients, develops proactive strategies, plans, and initiatives to achieve Geisinger's priorities and objectives.
Understands the business objectives of the organization at the enterprise, business unit, departmental, institute, and regional level and applies that understanding to strategy development.
Identifies, evaluates, and recommends audience, market, product, program and/or service opportunities based on market/audience need and translate those needs into a value-added marketing/communication/digital strategy.
Working in a matrixed environment, leads a team of cross-functional marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy and evaluate them. Uses department resources efficiently.
Keeps abreast of the external and internal environmental trends that could impact the strategy such as regional competitive environment, clinical advances, technological enhancements, employment trends, and health plan industry trends
Monitors for issues that may negatively affect Geisinger's brand or operations.
Partners with dedicated project managers to implement plans and monitor progress.
Tracks and reports process and outcome metrics for assigned projects and plans. Metrics might include leads or conversions for new patients or members, cost per lead/conversion, number of physician referrals, revenue generated, enhanced preference and awareness, number of media hits, ad equivalency, event attendees, employee engagement data, GHP member satisfaction, earned media share of voice, web traffic or social media engagement.
Establishes themselves as a trusted advisor to sales staff clients and manages client expectations through transparent and frequent communications and collaboration.
Presents recommendations, plans, status reports and metrics to clients and leadership.
Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
Hybrid position. Must be a drivable commute within the Geisinger footprint for on-site business needs as required.
The preferred candidate has health insurance marketing experience, specifically commercial lines of business. Is highly motivated, comfortable working independently as well as lead the internal cross-functional team. The ability to proactively develop strong relationships is a key tenant for success.
Minimum of 5 years-Related work experience (Required)
Certification(s) and License(s)
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.* Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh FoodFarmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencingprograms, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 13... hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers. What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.