Under the direction of the General Manager and the AVP of Marketing, the Marketing Manager is responsible for fulfilling the Macerich brand efforts to key audiences: retailers, shoppers, community, media, investors, and property team. This includes, but is not limited to: strategic planning, budget management, tenant relations, sponsorship, hyper-local programming, social media, advertising and promotions, tourism, media, and community relations.
Essential Job Functions:
Establish and maintain positive alliances with tenants to understand their business in order to maximize sales productivity and success.
Develop a strong partnership with Leasing to provide information and resources that shape merchandising at the property.
Partner with Property Team to consistently enhance the shopping experience for guests.
In collaboration with the property team, develop and implement a Common Area Business Plan (CABP) that increases NOI via strategic partnerships and business development opportunities.
Show fiscal responsibility in planning and executing all marketing efforts, and in any use of Macerich and investors' funds.
Maximize all marketing programs, events, promotions and advertising and ensure that programs reflect the Macerich standard of quality.
Implement brand shared advertising campaigns, as well as niche advertising that reflect brand standards.
Manage and evaluate effectiveness and value of media vehicles (traditional and non-traditional) used to deliver advertising and sales promotion messages.
Effectively communicate Marketing programs through approved collateral vehicles, adopting brand standards for all on-mall applications.
Effectively utilize, grow and analyze e-marketing and social media efforts to engage the center customer.
Support and enhance company-wide cause branding initiatives at the property level.
Establish strong relationships with local non-profit organizations that help fulfill company and property community goals.
Identify and foster relationships with government agencies, economic development organizations and other civic groups in order to be an active, informed community leader.
Establish and foster relationships with local media that positively impact perceptions of the property.
Monitor, measure and report property status to the AVP, Marketing.
Build into all marketing programs measurable objectives that evaluate return on investment and bottom-line profitability to our stakeholders.
Utilize market research to develop and implement a strategic business plan that increases the value of the shopping center.
Prepare for and actively participate in team property visits with senior executives.
All other duties as assigned.
Actively solicit and negotiate advertising, event and property sponsorship agreements with appropriate approvals.
Ensure Business Development income projections per the quarterly forecast process are being met.
Keep abreast of competitive Business Development trends in the industry/region.
Promote the identity of the Business Development program and create awareness of other Macerich properties in the region.
Develop revenues through ancillary media sales targeting tenants and local businesses.
Assist in the implementation and activation of Business Development events, partnerships, and sponsorships.
Other duties as assigned.
Bachelor's Degree required.
Minimum of 5 years in retail, marketing and/or shopping center experience.
Comprehensive understanding of business development, marketing and merchandising techniques.
Strong interpersonal and sales skills.
Flexibility in the work schedule, as needed
All applicants must be able to perform the essential functions of the position, including corresponding core job requirements, with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities (and others in accordance with applicable law) to perform the essential functions of the job, consistent with applicable laws and Company policy.
Macerich, an S&P 500 company, is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and
redevelopment of regional malls throughout the United States (NYSE:MAC).