Colby is seeking an assistant director of advancement marketing and communications to join Colby’s growing Advancement Communications and Engagement group. Reporting to the associate director of advancement communications, the assistant director will help drive forward communications efforts in the context of an ambitious $750M campaign by implementing a wide range of print and digital marketing efforts.
The assistant director will have the ability to craft compelling, innovative content and support the implementation of multi-channel marketing plans that drive results in a frequently changing environment. The successful candidate will have a facility with digital marking tools, particularly email marketing, and an eye on evolving technologies and disruptive trends.
This is an exciting and defining moment in Colby’s history, and the position offers a unique opportunity to be part of a transformational campaign. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Write and edit text for a variety of projects and audience cohorts that could include event marketing materials, print and email appeals, social media content, brochures, ads, and slide shows, for distribution through digital channels, in print, and in person
Manage print and digital projects, including developing and updating schedules and ensuring on-time results that meet project goals
Build, test, and send emails to support Advancement activities and programming such as appeals, event marketing, and announcements
Use analytics to make data-driven decisions about content, platform, segments, and cadence
As requested, represent the Communications and Engagement department in meetings with internal and external fundraising clients, including staff, alumni, and students, as well as in meetings with members of the media
Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice
Bachelor’s degree or the equivalent in education and experience; coursework in marketing, strategic communications, journalism, or related field a plus
Minimum of 1–3 years of experience in marketing, strategic communications, journalism, or a related field required
Experience writing for multiple platforms including print, email, web, and social media; experience with email and print appeals and campaigns a plus
Digital marketing experience required, including the use of web content management systems, email marketing tools, and social media tools
Attention to detail and ability to handle multiple and varied tasks independently in a fast-paced, team oriented environment required
Highly developed computer skills including experience with Microsoft Word, Excel, and PowerPoint, plus Google Suite
Appreciation of Colby’s mission and the ability to effectively communicate it
Excellent grammar, interpersonal, verbal, and written communication skills
Strong aptitude for collaborating and creating with others
Must be able to work additional hours during busy periods, including evenings and weekends
Ability to make an impact through work as a member of a team and diverse community
Reporting to the associate director of advancement communications, the assistant director will also have direct contact with the senior associate director and the senior director of advancement communications and engagement. This position will regularly collaborate with team members across the Division of College Advancement, as well as interact with key donors, alumni, parents, faculty, staff, and students.
WORKING CONDITIONS/PHYSICAL REQUIREMENTS:
General open office and campus environment. Position involves sitting, although frequent movement is necessary. Computer usage involving repetitive hand/wrist motion is also necessary. Ability to move around campus and interact with faculty, staff, students, alumni, and external constituencies regularly is crucial.
Interested candidates should apply electronically by clicking the "Apply" button on the Colby Careers website. Please submit a letter of interest including salary requirements, resume, and the contact information of three professional references. Materials should be addressed to:
Assistant Director of Advancement Marketing and Communications - Search Committee Office of Human Resources Colby College 5500 Mayflower Hill Waterville, ME 04901-8855
Founded in 1813, Colby is one of America’s most selective colleges. Serving only undergraduates, Colby’s rigorous academic program is rooted in deep exploration of ideas and close interaction with world-class faculty scholars. Students pursue intellectual passions, choosing among 55 majors or developing their own. Independent and collaborative research, study abroad, and internships offer robust opportunities to prepare students for postgraduate success. Colby is home to a community of 2,000 dedicated and diverse students from around the globe. Its Maine location provides easy access to world-class research institutions and civic engagement experiences.In a period of fast-paced progress, Colby is building on its strong foundation while remaining committed to excellence, to supporting students and faculty at the highest levels, and to the College’s deep liberal arts traditions. This new chapter includes the creation of innovative academic initiatives and partnerships, strengthening the connections between the liberal arts and the professional world, revitalizing downtown Waterville, and pursuing significant capital projects for performing arts and athletics.
Equal Opportunity/A...ffirmative Action Employer: Colby is a private, coeducational liberal arts college that admits students and makes employment decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs. Colby College does not discriminate in its educational programs or employment on the basis of race, color, gender, sexual orientation, gender identity, disability, religion, national origin, age, marital status, genetic information, or military or veteran’s status. Colby is an equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination. Colby complies with Title IX, which prohibits discrimination on the basis of sex in an institution’s education programs and activities. Questions regarding Title IX may be referred to Colby’s Title IX coordinator or to the federal Office of Civil Rights. We encourage inquiries from candidates who will contribute to the cultural and ethnic diversity of our college.For more information about the College, please visit our web site: www.colby.edu.