Mayo Performing Arts Center, a 1300-seat non-profit performing arts center in Morristown, seeks a candidate to assist with all areas of the theatre’s digital marketing, including social media content and engagement, data analysis and digital advertising.
This is a great opportunity for someone with 2-3 years’ experience with a passion for the arts, experience with digital and social platforms, and an interest in data analysis and trends.
As an essential member of the Marketing team, you will assist with developing and implementing an overall social media content and digital communications strategy to support sales and marketing efforts around shows, programs, and MPAC’s institutional mission.
Specific areas of responsibility include:
Develop and post engaging social content in accordance with the communications calendar on platforms including Facebook, Instagram, Twitter, YouTube and LinkedIn
Monitor social channels and respond to and engage with participants in a voice consistent with the theatre
Identify target audiences and digital outreach opportunities for upcoming shows, including promotions and partnerships
Coordinate and implement on-site social posting at key MPAC events, at times in evenings or on weekends
Work closely with all departments to identify opportunities to capture institutional content and develop creative campaigns for social media channels. Provide guidance on social content and channels to other departments internally.
Digital Advertising and Analytics
Implement digital advertising campaigns and traffic creative for 3rd party sites
Utilize Facebook Ads Manager to implement robust paid social campaigns
Create and optimize paid SEM campaigns through Google AdWords
Utilize MPAC’s CRM system (Tessitura) and digital platforms to develop target audiences
Track performance through UTM links
Create reports on digital ROI using available tools and use data to inform strategies around patron experience, audience and member growth, and revenue goals.
Assist with SEO efforts on our Wordpress platform
Content Creation and Management:
Create content for social media and advertising campaigns in accordance with MPAC’s branding guidelines
Manage library of assets of digital photo and video assets
Simple video production for in-house and advertising purposes
Responsibilities will include other duties as required by the department.
2-3 years related work experience
Ability to create all content consistent with MPAC’s brand guidelines and strategic goals
Proficient with social media platforms including Facebook, Instagram, Twitter, LinkedIn and YouTube
Experience with Google Analytics, Google AdWords, Facebook Business Manager
We believe MPAC is a better organization when we encourage and promote open-minded thinking and honest dialogue. The more inclusive we are, the better we are. MPAC utilizes the Arts as a catalyst for cross-cultural collaborations that celebrate and embrace our community’s rich diversity.
At MPAC, we strive for:
• Diversity, Equity, Inclusion and Accessibility in our workforce, volunteers, programming and patrons.
• A culture of respect for all, regardless of background, means or any identity based differences.
• Community engagement and an awareness that our actions have the power to tell stories and amplify voices.
Mayo Performing Arts Center, a 501(c) (3) nonprofit performing arts organization, presents a wide range of programs that entertain, enrich and educate the diverse population of the region and enhance the economic vitality of Northern New Jersey.