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Manager, Digital Marketing and Operations
SUMMARY The Manager, Digital Marketing and Operations has a primary responsibility for end-to-end marketing optimization, including lead generation management, marketing funnel optimization, advertising ROI tracking, and marketing campaign insights and performance reporting. In this role, you will have the opportunity to establish and maintain scalable processes for our lead scoring methodology, funnel management and reporting to ensure accurate marketing attribution while using analytics to improve results and the overall member experience through marketing channels. The Manager, Digital Marketing and Operations should have a love for analytics – building dashboards and performance reporting to identify bottlenecks and opportunities to optimize.


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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