Almost 2M patients suffer from plaque psoriasis in the US, and while 90% of them have received a diagnosis, only ~150k of them are treated with biologic therapies. The past 5 years have registered many new biologic therapies entering the moderate-to-severe PsO landscape, bringing HCPs and patients expectations for the efficacy-safety trade off to new levels, and still highlighting unmet need for the patients suffering from this chronic, many times debilitating condition.
At Novartis, we are reimagining medicine to address some of society's most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible.
The Associate Director will be responsible for the overall development, implementation and execution of brand strategy, marketing mix and operational plans that optimize sales, market share and revenue growth for the Cosentyx brand.
Your key responsibilities: * Acts as lead for the peer to peer strategy and develop innovative strategies and tactics to en-sure brand success. * Partners closely with Director, Thought Leader Liaisons, to ensure maximum execution and pull-through of key strategies * Develops the Medical Expert plan and acts as liaison with key medical experts to identify opportunities to collaborate on advancements in patient care. * Co-execute with HCP and P2P team members advisory boards and consultant meetings to support key strategies and tactics. * Develops strategies for participation in dermatology conventions, including management of all national meetings and collaboration with key stakeholders for other brands and divisions of Novartis., Co-manage the dermatology speaker's bureau, and work with the sales team to identify local and regional influencers to be considered as speakers.