The Customer Marketing Manager contributes to the development of the channel strategies and is responsible for translating the business unit strategies and national DMPP strategies into channel plans and tactics for assigned channels, categories, brands, and new items.
The Customer Marketing Manager contributes to the development of the national external sales narrative and internal sales materials (packet) and supports the sales organization in the customization and deployment of national materials aligned to the retailer strategies and problems to solve.
The Customer Marketing Manager leads robust adapts for assigned strategic customers; gathering and translating the consumer, shopper and retailer insights to identify the problem to solve in coordination with sales leadership, creating the big idea with agency partners, and collaborating with the CS&L, Omni-shopper, Media and Promotion team to build and execute the customer tactical plan which serves the Omnichannel shopper.
The Customer Marketing Manager serves as the key sales contact for field sales and internal cross-functional departments to identify and drive growth initiatives for assigned channels
The Customer Marketing Manager gathers and assimilates field and internal information to fuel and lead the execution of channel strategies. Recommendations and directions are provided to the following functional groups: sales management, marketing, market research, promotions, product supply, customer service, and forecasting.
Essential Duties and Responsibilities:
Key Sales Contact for Assigned Categories, Brands, and New Items:
Interact and work with Marketing Commercialization Managers, ABMs, and cross-functional teams to deliver divisional business objectives.
Support key field business teams with business planning, brand interaction, and top to top meetings.
Participate in sales account business planning process to develop optimized plan which will drive key objectives and maximize trade participation, acceptance and performance.
Participate in customer calls to provide support to the field, provide national perspective and gain insights to use in strategic and tactical planning.
Develop selling material and point of sale materials that are consistent with Sales and Marketing objectives and gain the desired results from the trade.
Serve as the Sales Division's representative on the new products task force categories assigned and provide input and direction (ideation to commercialization) to the Director of Customer Marketing as necessary
Development and communication of Sales strategies, tactics and business planning material
Support Director of Customer Marketing in strategic planning for business unit.
Collect, assess, and analyze field / internal information to provide business solutions for growth
Provide recommendations to sales management and brand management on appropriate direction for sales execution of DMPP strategies, tactics, and goals.
Develop presentations, sales aids, and promotional material:
Base business and new items
Special packs and programs
Manage all field sales communication.
Disseminate competitive intelligence.
Manage team communications to ensure delivery of clear, concise, actionable divisional priority information.
Drive consistency between business units to deliver transparent communication to the sales force.
Execute Special Pack process:
Implement design briefs
Sales force estimates and bottom-up forecasting
Weekly sell-through of non-allocated special packs
Development of Sales presentation materials
Recommendations for DMPP strategies for assigned channels
Management of special packs and allocations
Divisional / segment forecasts
Development of business strategy, tactics and recommendations to proactively drive the business
Management of field sales communications for their respective Divisions
Incremental funding request recommendations
Inputs to New item and base refresh process
Assists in the business planning process for key customers and execution of ICP sessions
Communication of Divisional sales strategies
Required Skills / Experience / Competencies:
Bachelor's degree and a minimum of 5+ years of relevant business experience
Preferred Skills / Experience / Competencies:
Major Account Business Manager, Account Business Manager, CATS Manager, Marketing Commercialization Manager, or an experienced ABM with retailer facing experience.
Exceptional computer skills:
Microsoft Office (Excel, PowerPoint, Word)
SCJ Data Tools (NADW, PlanIt TCM, Nielsen)
Ability to quickly learn new technologies and tools
Exceptional organizational and planning skills with the ability to multi-task and prioritize.
Manage for results
High degree of initiative and sense of urgency
Commitment to quality
Strong analytical skills and ability to apply new concepts to daily activity
Ability to manage across the SCJ organization to deliver business objectives and results
Strong executive presence
Acts with integrity
At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person. Remote work is available once a week for eligible employees.
At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to[email protected]. All qualified applicants are encouraged to apply. Download theEEO is the Law poster f or more information.
SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, KIWI®, OFF!®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Come join us and make an impact through iconic global brands. GO FURTHER WITH OUR FAMILY™