The Society of American Foresters (SAF) is seeking a Specialist, Business Relations. The Specialist, Business Relations supports and advances the mission of SAF by identifying, prioritizing, and cultivating a variety of funding opportunities that enable SAF to fulfill key Strategic Plan objectives and provide high-quality services to its members and partners. Reporting directly to the Director, Events & Marketing, the Business Relations Specialist manages the promotion, marketing, selling, and servicing of advertising and sponsor initiatives of SAF. The Specialist, Business Relations will work with the Director, Events & Marketing to develop and implement annual sales goals for various program areas including the National SAF Convention, SAF Store, the College Guide, and The Forestry Source. This specialist will also create and develop all exhibitor and sponsor marketing materials, as well as the biannual SAF College Guide.
Direct the promotion, marketing, selling, and servicing of advertising in SAF’s monthly publication, The Forestry Source, and its biannual publication for recruiting prospective industry professionals, The College Guide.
Develop and administer SAF’s national advertising activities.
Manage sponsor and exhibitor sales, marketing, and recruitment for the annual SAF National Convention and other events.
Manage SAF’s online store, specializing in books and apparel, and coordinate store activities during National Convention.
Design and create The College Guide on a biannual basis.
Exhibitor and Sponsor Sales and Management:
Prepare the National Convention Partner Prospectus for distribution prior to the annual National Convention sales opening; ensuring effective communication of timelines, deadlines, deliverables, and pertinent details.
Create website content to market appropriately.
Work closely with the Director, Events & Marketing, Communications Manager, and Events Contractor to determine Exhibit Hall components, color schemes, space allocation, exhibit hours, and exhibitor activities, etc.
Create and send all exhibitor correspondence including updates and marketing efforts.
Onsite at National Convention: act as liaison with the exhibitors, sponsors, and decorator by managing exhibit hall, sponsors engagement, and any temporary staff.
Manage post-show evaluation summary and analysis of exhibitor feedback.
Accompany the Director, Events & Marketing and CEO on site visits for floor plan development.
Submit RFPs to secure service contractors.
Work with the accounting team on account receivables and manage revenue collection outreach to corporate participants with unpaid balances.
Advertising Sales and Relationship Building:
Initiate, maintain and grow relationships with potential and current business partners, moving them toward consistently supporting the associations’ mission across the year in a variety of opportunities that align with their work and further their goals. This will include providing industry insights to help the association attract and retain corporate partners.
Manage all advertising activities for SAF, including in The Forestry Source and The College Guide. This will include sending and receiving proposals and contracts, tracking creative material, interacting often with the Director of Publications, and invoicing all placements appropriately.
Offer recommendations for the growth and improvement of our relationships with advertisers and partners based on conversations and feedback from our partners, ensuring that business development goals remain aligned with and supportive of SAF’s strategic priorities.
Act as the voice of our business partners, work with internal stakeholders to explore and uncover sponsor and exhibitor deliverables that will provide meaningful return and a positive experience for our partners.
Work in coordination with the other SAF staff to track our sales and prospecting efforts, allowing for accurate revenue forecasting.
Maintain and manage prospecting lists and update partner data as needed.
The Society of American Foresters takes pride in offering comprehensive and affordable benefits for our employees and their families. Our benefits package includes Medical, Dental, Vision, 15 days of PTO, 13 Paid Holidays, a 3% 401(k) non-elective contribution, Short-Term Disability, Long-Term Disability, Life, and AD&D Insurance.
The salary of the Specialist, Business Relations is $55,000 - $60,000 annually.
SAF will provide reasonable accommodation to the known physical or mental limitations of a qualified individual with a disability unless doing so would pose an undue hardship on the operation of the business. Telecommuting on an ad hoc basis is available following 90 days of successful employment.
SAF provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identification or genetics. In addition to federal law requirements, SAF complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall and transfers, leaves of absence, compensation and training.
SAF expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of SAF’s employees to perform their job duties may result in discipline up to and including discharge.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Bachelor’s degree in communications, public relations, sales, and marketing, or related field.
3+ years of experience in partner/client management, exhibit, sponsorship, and advertising sales or an equivalent combination of relevant experience and education/training required.
Advanced in Windows-based applications such as MS Word, Excel, and PowerPoint.
A team player who is personable, adaptable, and has an excellent customer service ethic
Experience working with sensitive data and protecting confidential information.
Excellent written and oral communication skills.
Self-starter comfortable with moderate supervision who is able to take initiative and accomplish tasks on time.
Detail-oriented, proactive, self-starter, with a positive, hands-on attitude and a desire to grow and develop in the position, on the team, and within the association.
Adept at developing and maintaining collaborative internal and external relationships.
Working knowledge of sponsorship/exhibition management software, association management software (AMS), mass email marketing platforms, or other contact resource management (CRM) applications.
Ability and desire to work to a budget and meet reasonable sales goals.
Customer service skills, positive and confident phone manner.
Exceptional time management skills and ability to multi-task and handle multiple deadlines at once.
Desire to take ownership of projects from inception through implementation to completion, following up every step of the way.
Ability to work both independently and contribute as a team member.
Ability to travel occasionally to events and conferences.
As a remote position, all candidates must have the ability to work from home comfortably with full access to internet and ability to be on video phone calls with staff and partners.
Preferred Education / Skills:
Prior association management experience is a plus.
Sales and marketing campaign experience a plus.
Knowledge and passion for forests and natural resources a plus.
The Society of American Foresters is a national professional membership organization located in Washington, DC. Founded in 1900 by Gifford Pinchot, it is the largest professional society for foresters and other forest management professionals and academics in the world. The mission of the Society of American Foresters is to advance sustainable management of forest resources through science, education, and technology; to enhance the competency of its 9,000+ members; to establish professional excellence; and to use our knowledge, skills, and conservation ethic to ensure the continued health, integrity, and use of forests to benefit society in perpetuity.